Adobe Marketo Engage

Hi there,I am working on an exit-intent pop-up using Unbounce for our website and embedded a Marketo Form to track email subscriptions. Unfortunately, once I fill out the subscription form on the pop-up it opens the Marketo Landing Page (Thank You page for subscribing) within the pop-up's iFrame instead of opening a new browser. Any ideas on how to adjust the form settings to push them to a new browser for the page after they subscribe? I'd like to be able to track conversions through Unbounce and have an external conversion tracking script added to this thank you landing page but so far it isn't showing as a conversion. As an added note, the conversion tracking script is working through other pages, so I know this is set up properly.

Our Marketo instance is over a decade old and has changed hands few times. As a result, we have a large number of active programs and campaigns that need review. To clean up we’re looking to archive outdated programs and deactivate inactive campaigns. Could you please advise on the best approach to identify:1. Programs to Archive - We are planning to request an export from Marketo Support that includes key metadata such as:Last modified dateMember countActivity historyAre there any additional fields or filters that someone can recommend to help narrow this list down more effectively? 2. Campaigns to Deactivate - I assume similar fields (last run date, campaign type, affected member count, etc.) would apply here. Is there anything else we should consider to help prioritize which campaigns can be safely deactivated? Thank you in advance!

Hi All,How could we possibly achieve the following email flow using Marketo Nurture stream?Here's how the email flow works:Week 1:Email 1 is sent with content about "Content 1"If the recipient opens Email 1, they progress to Email 2 in Week 3If they don't open Email 1, a resend of Email 1 is triggered after 1 weekWeek 3:Email 2 focuses on "Content 2"If the recipient opens Email 2, they move on to Email 3 in Week 5If they don't open Email 2, a resend of Email 2 is triggered after 1 weekWeek 5:Email 3 contains "Content 3" contentIf the recipient opens Email 3, they would presumably move to Email 4 (not shown)If they don't open Email 3, a resend of Email 3 is triggered after 1 week  

I am trying to figure out how to get more advanced with random samples in Marketo. Here's an example: Sending an event invite to the state of New York. There are 100,000+ plus people in the database in New York across ~150 zip codes. For the soft launch, I want to select 10 people from each zip code in the state. I can't figure out how to do this, random sample seems to only allow me select a specific % across the entire state, but gives me no flexibility on how I'd like to distribute that sample. Is there a way to accomplish this?  I'm trying to apply that same logic to a product launch soft launch. I want to limit how many peopleper account get the first email but the random sample doesn't seem to allow me to distribute how I want the sample to be applied.

A community user wondered if they could show an email’s Subject line in View As Web Page mode.   It makes sense that Subject and other SMTP headers aren’t part of the VAWP display, as it’s designed to show the HTML content. (And the Subject is typically reflected in the content anyway, albeit with different phrasing.)   But you can set any element to only show in View As Web Page – including a copy of the Subject line!   Just hide the content by default in all clients, as you would with an email preheader: <table id="emailSubjectMirror" style="mso-hide:all;mso-line-height-rule:exactly;visibility:hidden;opacity:0;color:transparent;line-height:0;font-size:0px;display:none;"> <tbody> <tr> <td>They’re tariffin’ pariffin, but our tactical candles are made here in the US of Flamin’ A</td> </tr> </tbody> </table>   Then include this CSS, which will unhide the content in VAWP mode: body:has(#forwardtoFriendDropDown) #emailSu

Can Marketo sync and update then one record type with Salesforce? 

I have created an email and used a subject line as well. Is there any way that subject line will be visible in the browser also?

 Is it possible to use an online version of a deployed email in a different email CTA?Will this work in every email client and with that CTA tracking?

I am trying to get an alert for when a particular form is submitted a certain number of times. Ex: after 10 form submissions I know to take the form down as we would have reached max capacity for an event initiative.Essentially, I'm trying to think through if there is a new custom field that could be created that would incrementally update when a new form submission comes in, then when it reaches the max total, a flow is triggered.

Hello! With our company's latest Marketo renewal, we've added the "Deliverability Tools" functionality to our account. Could someone please share best practices and instructions on using this? The only tutorial I've seen is this one, and it doesn't really show how to set it up to even get to that point.  FYI - when I click Deliverability Tools, it directs me to this page and here's the screenshot of what I am seeing. It looks like we still need to set up the first profile, which I have no idea yet how to do. Any (all) information would be greatly appreciated! Thanks! 

Hi Team, We have a requirement regarding our approach to new contacts gathered from tradeshows or lists. Instead of immediately integrating them into our standard marketing efforts, we prefer to initiate a warm-up campaign. Once these contacts engage with us, we can then transition them into our regular marketing streams. To facilitate this, we plan to utilize an engagement program that allows us to manage these contacts at a streamlined level, enabling us to enter and exit them as needed. I conducted some tests with a few sample contacts to evaluate how the program functions. I found that while it's straightforward to add contacts to the program, the process of removing or pausing them requires clarification. Specifically, if I want to exit someone from the program, should I remove them entirely, or would pausing them within the cadence suffice? It's important to note that we still wish to track open and click rates, even if a contact has been exited or removed from the

Hi - My company is implementing a cookie consent solution. I know it affects web and form tracking if the user declines cookie tracking. Does is affect any behavioral tracking for emails?  For example, if a known record, opens or clicks an email, will the Munchkin Code still track that behavior if they decline cookies? Thanks. 

If, we are having two variant in one section, can we toggle the default value automatically in mktoBoolean tag in marketo landing page template

I’ve started exploring the new Salesforce Sync Backlog Dashboards in Marketo, and while the Adobe documentation is a solid starting point, I'm curious about how others are using them.Some questions on my mind:Are you using these dashboards to monitor and resolve sync issues proactively?Have they changed how you prioritize what gets pushed into Salesforce?In complex environments, especially with high lead volumes or heavy API usage, backlogs can be a silent killer for velocity. I’d love to hear how others are implementing these insights or if you're still figuring out where they fit!

We have an existing Marketo program to trackcontact us form submissions from our website, using the contact us channel with defined statuses. Leads filling out this form are added to the program and synced to a matching Salesforce campaign. Now, we want to track submissions coming through the same contact us form but with a specific UTM parameter (utm_campaign = special_offer) in a separate Marketo program. We’ve created a new SFDC campaign for this. To implement this, we’ll create a new Marketo program (by cloning the existing program) and add a smart campaign triggered by form fills that include the specific UTM in the query string. This campaign will update the program status and sync the lead to the new Salesforce campaign. We’ll also update the original contact us program to exclude leads with the special_offer UTM, so they don’t get added to both programs. Does this sound like the right approach, or am I missing anything?

June 2 2025 Update: The new version is now generally available (GA) in all customer instances that have this Marketo add-on! Access to the old version has been extended through June 10 2025.    April 18 2025 Update: The new version (beta) is now live in all customer instances that have this Marketo add-on. Check it out!     View product docs here Contact this alias for Beta feedback: adobe-marketo-advanced-bi-analytics-public-beta@adobe.com       We have always offered an advanced report creation capability for our customers who want to dig deeper into their Marketo data. Many of you use it. You may know it as “Revenue Explorer”, “Advanced Report Builder” or “Advanced BI Analytics”.   I’m very happy to announce we have completely reimagined this solution and plan to begin making it available to entitled customers soon (we believe within the next 60 days)!  Going forward, we’re calling it Advanced BI Analytics. We’ll try to not call

I am one of those geeks that will keep an eye on Marketo's release notes to see what new and exciting features are about to go live. Especially with all the announcements for this year that is well worth paying attention to. I was getting a little frustrated though that the dates mentioned were not what I was seeing in Marketo, so I dove into this a little bit. Here's what is good to be aware of if you are like me, eager to get your hands on it as soon as you can: The release schedule has increased frequency. New releases are published once a month instead of once a quarter. I think that is really nice. The date that is announced is the date that features technically are pushed to the production environment. There is a catch with that one. Features that have been pushed to production will first be rigorously quality assessed by the technical team before they are enabled for users. That can take longer for one feature than for the next, which is why you will see the features appear one

Hi guys,  Started working with Marketo this year, so very new to this community.  I found a weird bug highlighted by our team, when clicking on "view in browser" in the web browser view, the token (first and last name in the example I share) disappears. Have you experienced this? Any ideas on how to fix this, or maybe remove the option altogether?form.deloitte.lu/index.php/email/emailWebview?email=ODU0LVFZSy05MTgAAAGaILpYL_QC6B7NwdvbdTI5xwOpjSNnG30PZac9TpzJh4-X5lBfREzmGf4Wj9rxIDl6kMEVqDrLlktKnMCXQ2CWHThnb2ssvo3Zcg Thanks a lot!Fábio 

Has anyone dealt with a situation where the wrong form is being submitted when people register for something on your website? We have seen both of the following:-One form is submitted from a specific referrer and it is not the form on that referring page-Two forms are submitted at the same time. One of the forms is the correct form and the other form is incorrect. My sense is that this is an issue with Contentful, our CMS, but they haven't offered much assistance in investigating the issue, so I thought I would reach out to see if anyone else has seen something similar. We haven't been able to replicate it and I can only learn so much when digging into individual Marketo person records once we see someone has been affected by this. Any help is greatly appreciated!

Adobe is planning to release a new IP-based user access restrictions feature in the Adobe Admin Console (AAC) on September 25, 2025. This feature will allow administrators to define an allow list in CIDR format, supporting IPv4 addresses. Documentation will be made available closer to the release date.   Please note that Marketo Engage’s IP-based API access control remains separate from user login restrictions and will continue to function as-is.   User Migration Following general availability of this feature, legacy Marketo Engage subscriptions with IP restrictions will be able to start their User Migration process. Moving to Adobe Identity Management System (IMS) ensures that Marketo customers are aligned with future developments and can benefit from upcoming innovations like AI-powered marketing insights and deeper data integrations.    Once any applicable pre-requisites are met, the default User Migration date will be scheduled approx. 30 days out in the fu

Looking for some help understanding something that I can't figure out from available docs and past discussions on the topic. Can someone please clarify the following? 1) When you use the referrer constraint with a Fills Out Form trigger, is the "Referrer" the page the form is embedded on?  2) What part of the Fill Out Form activity in a person's activity log is equivalent to the Referrer constraint from the trigger? Is the "Referrer URL" (listed between "Query Parameters" and "Client IP Address")? 3) What is the "_mktoReferrer" field listed under Form Fields on the Fill Out Form activity in a person's activity log? Sometimes, this value is different from the Referrer URL. This_mktoReferrer URL plays no part in the Referrer constraint, correct?  Just trying to figure out what is the best constraint to leverage with our global forms used on multiple pages. Our Web Dev team is concerned that the Referrer constraint does not consistently reference the page the

I've built an email where most of the content is generated inside of a script token. This token uses a For Loop (and information from the customer's profile) to generate a bunch of CTA's that the customer can click on. This all works fine; I just needed to explain that the For Loop inside the token is vital to the email's construction.Here's the problem: The CTA's created inside of this loop needs to pass the customer's Marketo ID as a way to identify them(something like "website.com/?mID=(Marketo  ID"). I found that I can drop {{Lead.ID}} straight into the email body and it will display the number no problem. However, using that same code inside a token doesn't work. The result is "website.com/?mID={{Lead.ID}}".Next I tried declaring it as a variable inside of a token. I check the box next to "Marketo ID", wrote "#set( $m_ID = ${lead.marketoID}) at the top of my token, and then wrote the URL into the token as "website.com/?mID=${m_ID}." The end result is the link looking lik

Hi all, what is the difference between Referrer and Web Page as constraints on the fills out form trigger?We have been using the trigger Fills Out Form (ID 0000) with the constraint Web Page is (www.abc.xyz) for over a year without any major issues. However, we discovered last week that two of these triggers were failing to qualify leads consistently. There were 100+ leads who sat in Marketo without qualifying for these two triggers they were supposed to qualify for. Meanwhile, another 100+ leads were qualifying for these two triggers without any issue. There was no difference in their behaviors or form fill out activity, so our team was stumped and Marketo support was stumped. The official Marketo support suggestion is to swap the trigger constraint to Referrer is (www.abc.xyz) instead of Web Page. They say the constraint for Web Page is really only for Marketo landing pages and we use Wordpress, so they cannot guarantee it will work.My unanswered, follow up questions are: -Why is thi