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ioana13201997
Level 1
September 11, 2025
Question

Avoid audience overlap

  • September 11, 2025
  • 2 replies
  • 428 views

Hello, 

I am having trouble setting up a correct flow for a default program which has a nested email program. I need to send 4 emails with fairly different audiences, but some of the contacts still overlap across my Target Audience Smart lists I've created. 

 

These 4 emails need to be sent at the same time, and I cannot interfere with the lists, I have to make a setup that would help me avoid overlapping. How could I achieve this?

 

I was thinking about creating a Smart campaign and using choices in the flow. Would there be another way?

 

I was also thinking about a Smart list creation that would have the role of an Exclusion list and for each email, I would exclude the other 3 Target Audience lists that are not corresponding. However, I don't know how that would work since the emails do get sent at the same time. 

 

Thoughts?

2 replies

uditmathur
Community Advisor
uditmathurCommunity Advisor
Community Advisor
September 11, 2025

Hi @ioana13201997 ,

You can try use Member of the Program filter.

 

 

    Michael_Florin-2
    Michael_Florin-2
    Level 10
    September 11, 2025

    I was thinking about creating a Smart campaign and using choices in the flow. Would there be another way?

    Choices in Smart Campaign Flow Steps are certainly one of the best ways to avoid overlap. If you have a setup like this ...

     

     

    ... overlap can't happen as the order of choices creates hierarchy. Meaning, even if a person a member of Lists 1 and 2, they'll only receive Email 1.

     

    But mind that this is no longer the Email Program sending the emails. Now the Smart Campaign sends the email, and you don't need the Email Program anymore.

     

    Creating Smart Lists that prevent overlap is also possible. As @uditmathur indicates, you can use Member of Program or Member of List to create this distinct audiences. An Engagement Program with four streams - for your four audiences - would also work, as one person can only be a member of one stream at the same time, thus preventing overlap again.

     

    Many roads lead to Rome. 😉

     

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