Adobe Journey Optimizer

Summit 2024 Registration: https://summit.adobe.com Hands-on Lab: Adobe Journey Optimizer Decision Management for Next-Best Experiences Adobe Journey Optimizer provides a sophisticated omnichannel decisioning engine that powers next-best offers and experiences in real time and in batch. In this technical lab, we review Adobe’s latest product release. Get hands-on experience with the new capabilities and workflows for experience decisioning. This lab is for practitioners who are familiar with Adobe Experience Platform or Adobe Journey Optimizer systems and workflows. In this lab, learn about: Creating experience decisions in the code-based campaign workflow Managing an inventory of offers with metadata and eligibility Creating ranking rules, including formula-based and AI-based ranking Session Schedule Wednesday, Mar 27 | 1:30 PM - 3:00 PM PDT Speaker(s) Ken Lam, Software Development Engineer, Adobe Brandon Poyfair, Manager, Product Management, Adobe F

Experience League LIVE: Use Case Playbooks, self-serve templates to deploy use cases in a few clicks   Recording URL: https://experienceleague.adobe.com/docs/events/experience-league-live-recordings/episodes/exl-live-episode-02-08-24.html?lang=en  Event Details: Introducing Use Case Playbooks – an actionable catalog of industry-specific use case playbooks in Real-Time CDP and Journey Optimizer. In this webinar you'll learn about Use Case Playbooks and how they translate your marketing goals into implementation objects. We’ll show you how to jump-start your organization towards building and deploying commonly known use cases for accelerated business impact and collaboration. Event Schedule: Thursday, February 8th, 2024 | 9:00 AM PST Adobe Presenters: Host, Daniel Wright, Sr. Technical Marketing Engineer  Josée Monette-Healey, Sr. Product Marketing Manager, Adobe Real-Time CDPRohit Basuri, Senior Product Manager, Adobe Experience Platform

Hi Journey Optimizer Community, Here’s the 5th edition of the Adobe Journey Optimizer Community Lens! Adobe Journey Optimizer Community Lens is your community newsletter that highlights the latest updates from the Adobe Journey Optimizer Community in one place.In this edition, we are sharing highlights from October to December 2023, including, Journey Optimizer product releases, nomination opportunity for Community Advisor Program, best practices from Adobe experts, the most viewed Adobe Journey Optimizer content on Experience League, and a lot more!   Adobe Journey Optimizer Community Lens 🚀LATEST RELEASES🚀 Learn about all the new capabilities, upgrades, improvements, and fixes that were included in the latest release for Adobe Journey Optimizer: [Release Update] Personalize journeys with behavioral data using Computed Attributes [Release Update] Adobe Journey Optimizer October 2023 Release   EVENTS AND OPPORTUNITIES Register now for the upcoming Adobe Jou

Email clicks are one the most important email engagement data points used by marketers to analyse the performance of email marketing campaigns. In combination with the number of opens (CTOR, click- through open rate) and emails sent (CTR, click- through rate), you can understand how subscribers are engaging with the content of your emails. However, keeping in mind that Apple’s Mail Privacy Protection has impacted your ability to track opens reliably, email clicks and call to actions are your best indicator and should be your priority focus amongst other data points. The rule of success seems simple: the higher your click-through rate is, the better your email performance is which indicates that subscribers are clicking on your emails. But is it really that simple? You might have come across with email campaigns that have an utterly high click-through rate when compared to the number of subscribers you have sent an email to. For example, you send an email to 10,000 subscribers

Use this thread to ask any questions related to the Experience League LIVE session titled, "API Triggered Messaging in Adobe Journey Optimizer"Event DescriptionLearn how to use REST APIs for contextual, personalized and real time transactional and marketing communications. Experts are monitoring this thread to ensure your questions are answered. Thanks and we hope to hear from you!

Hi all, We are out with the 4th edition of the Adobe Journey Optimizer Community Lens! Adobe Journey Optimizer Community Lens is your community newsletter that highlights the latest updates from the Adobe Journey Optimizer Community in one place. In this edition, we are sharing updates from July to September 2023, including, highlights from Experience League Live sessions, Journey Optimizer Q&A Coffee Breaks, the most viewed Adobe Journey Optimizer content on Experience League, the latest product releases, upcoming and past learning opportunities, and a lot more!   Adobe Journey Optimizer Community Lens 🚀LATEST RELEASES🚀 Learn about all the new capabilities, upgrades, improvements, and fixes that were included in the latest release for Adobe Journey Optimizer: Adobe Journey Optimizer Releases: [Release Update] Adobe Journey Optimizer July 2023 Release [Release Update] Adobe Journey Optimizer August 2023 Release [Release Update] Adobe Journey Optimizer Septe

Make no mistake – email is still a primary channel marketers rely on to engage with their customers. Research shows that 41% say it’s very critical—up nearly 30% since 2020. And consumers are just as reliant on email, where they prefer brands to communicate with them via email over other channels. Therefore, it is as important as ever to marketers for emails to make it to the inbox and drive engagement. But this can be a challenge, as 1 in 6 legitimate, permission-based marketing emails aren’t delivered (Validity, State of Email, 2023). To succeed with email marketing, email marketers must address challenges related to planning, infrastructure, and data. To support overcoming these, and other challenges, we are excited to announce the availability of deliverability offerings, Essentials, Enhanced, and Plus. These offerings are designed to give you the ultimate flexibility in choosing which package is the best for you and replace all legacy deliverability packages for Campaign

Experience League LIVE: API-triggered messaging in Adobe Journey Optimizer Recording URL:  API-triggered messaging in Adobe Journey Optimizer  Event Details With API-triggered campaigns, businesses can set a campaign and use it multiple times to deliver personalized messages with real-time contextual information by triggering via REST API.Join our Adobe product experts to learn how you can execute transactional and marketing use cases with API-triggered messaging capabilities in AJO.   LIVE WEBINAR DATE: Wednesday, August 23rd LIVE WEBINAR TIME: 8 AM PT | 11 AM ET Adobe Presenters:Host, Sandra Hausmann: Sr. Technical Marketing EngineerSiddharth Jain: Principal Product ManagerNikhil Sharma: Manager Software DevelopmentChetan Prasad: Group Product Manager

Use this thread to ask any questions related to the Experience League LIVE session titled, "Push notifications with Adobe Journey Optimizer." Experts are monitoring this thread to ensure your questions are answered. Thanks and we hope to hear from you!

Today, I am thrilled to share an exciting development in the world of digital marketing: Adobe Journey Optimizer. In this post, we will explore how this powerful tool can help you maximize the efficiency of your customer journey strategies.In today's competitive landscape, a company's success heavily relies on its ability to deliver personalized and relevant experiences to customers at every stage of their journey. Adobe Journey Optimizer emerges as the ultimate solution for optimizing and automating your customer interactions, from acquisition to retention.With Adobe Journey Optimizer, you can:Design omnichannel experiences: Create and manage seamless customer journeys that span across multiple channels, including email, social media, SMS, and more. This tool enables you to deliver consistent and personalized messages at every touchpoint, enhancing your relationship with customers.Segment and profile your audience: Utilize real-time data to segment your customers into specific groups

Hi everyone, We are out with the 3rd edition of the Adobe Journey Optimizer Community Lens! Adobe Journey Optimizer Community Lens is your community newsletter that highlights the latest updates from the Adobe Journey Optimizer Community in one place. In this edition, we are sharing updates from April to June 2023, including, highlights from Experience League Live sessions, Journey Optimizer Q&A Coffee Breaks, the most viewed Adobe Journey Optimizer content on Experience League, the latest product releases, upcoming and past learning opportunities, and a lot more!   Adobe Journey Optimizer Community Lens 🚀LATEST RELEASES🚀 Learn about all the new capabilities, upgrades, improvements, and fixes that were included in the latest release for Adobe Journey Optimizer: Adobe Journey Optimizer Releases: [Release Update] Adobe Journey Optimizer April 2023 Release [Release Update] Adobe Journey Optimizer May 2023 Release [Release Update] Adobe Journey Optimizer June 2

Maximize your mobile app’s potential with Adobe Journey Optimizer Use this thread to ask any questions related to the Experience League LIVE session titled, "Maximize your mobile app’s potential with Adobe Journey Optimizer" Recording URL:  Maximize your mobile app’s potential with Adobe Journey Optimizer  Event Description Learn the benefits of in-app messaging as a real-time engagement channel and how to configure and author personalized mobile app experiences in Adobe Journey Optimizer. Follow-up Community Q&A Coffee Break URL:  ☕[Adobe Journey Optimizer Community Q&A Coffee Break] May 31st, 8am PT: Ivan Mironchuk, Principal Product Manager, Peter Fransen, Principal Scientist, Jason Hickey, Principal Product Marketing Manager & Sandra Hausmann, Sr Product Marketing Engineer☕   Experts are monitoring this thread to ensure your questions are answered. Thanks and we hope to hear from you!

Explore the future of Journey Optimizer with the web channel and content experimentation Use this thread to ask any questions related to the Experience League LIVE session titled, "Explore the future of Adobe Journey Optimizer with the web channel and content experimentation" Recording URL:  Explore the future of Adobe Journey Optimizer with the web channel and content experimentation  Event Description The new web channel enables marketers to build web campaigns with a WYSIWYG visual designer. In addition, Journey Optimizer now allows you to experiment on content in any channel – email, web, push, in-app, sms, and more. Follow-up Community Q&A Coffee Break URL:  ☕Community Q&A Coffee Break, June 22nd with Adobe Journey Optimizer experts Robert Calangiu, Erik Wiener, Daniel Cristian Popescu & Alan Kirkham☕   Experts are monitoring this thread to ensure your questions are answered. Thanks and we hope to hear from you!

Explore the future of Journey Optimizer with the web channel and content experimentation Join us for our next Experience League LIVE event with Adobe Journey Optimizer experts - Robert Calangiu: Senior Product Manager, Erik Wiener: Director Platform Engineering and Daniel Cristian Popescu: Sr. Software Engineer. Recording URL:  Explore the future of Adobe Journey Optimizer with the web channel and content experimentation  Event Details The new web channel enables marketers to build web campaigns with a WYSIWYG visual designer. In addition, Journey Optimizer now allows you to experiment on content in any channel – email, web, push, in-app, sms, and more. Join our Adobe product experts to learn how you can use them today. Can't make it? Sign up anyway and we'll send you the recording afterward. We hope to see you there!   LIVE WEBINAR DATE: Wednesday, June 14th, 2023 LIVE WEBINAR TIME: 8 AM PT | 11 AM ET Adobe Presenters:Host, Sandra

When authoring web experiences, if you add content coming from the Adobe Experience Manager Assets Essentials library, you must set up the subdomain that will be used to publish this content.   To help you with subdomain configuration, a detailed documentation has been added to describe how to set up the subdomain that will be used to publish content coming from the Adobe Experience Manager Assets Essentials in your web experiences. Read here to know more: Configure web subdomains   Please feel free to use the below comment section for any questions and/or feedback related to accessibility features in Journey Optimizer.

The next stop on the Adobe Insider Tour is in Atlanta on June 14!   Join us for the morning, afternoon, or for the full-day experience as you expand your skills through interactive sessions, meet other experts, and learn more about how you can transform and reimagine your entire customer journey. This is an experience you do not want to miss.   As space is limited for this event, make sure to register today.

Maximize your mobile app's potential with Adobe Journey Optimizer Join us for our next Experience League LIVE event with Adobe Journey Optimizer experts - Chetan Prasad, Group Product Manager at Adobe, and Peter Fransen, Principal Scientist and I will be discussing the benefits of in-app messaging as a real-time engagement channel. They will also show us how to configure and author personalized mobile app experiences in Adobe Journey Optimizer. Recording URL:  Maximize your mobile app's potential with Adobe Journey Optimizer  Event Details Learn the benefits of in-app messaging as a real-time engagement channel and how to configure and author personalized mobile app experiences in Adobe Journey Optimizer. Can't make it? Sign up anyway and we'll send you the recording afterward. We hope to see you there!   LIVE WEBINAR DATE: Wednesday, May 24th LIVE WEBINAR TIME: 8.30 AM PT Adobe Presenters:H

Hey folks, Here’s the 2nd edition of the Adobe Journey Optimizer Community Lens! Adobe Journey Optimizer Community Lens is your community newsletter that highlights the latest updates from the Adobe Journey Optimizer Community in one place. In this edition, we are sharing updates from January to March 2023, including, highlights from the Adobe Summit, the most viewed Adobe Journey Optimizer content on Experience League, the latest product releases, upcoming and past learning opportunities, and a lot more!   Adobe Journey Optimizer Community Lens 🚀LATEST RELEASES🚀 Learn about all the new capabilities, upgrades, improvements, and fixes that were included in the latest release for Adobe Journey Optimizer: Adobe Journey Optimizer Releases: [Release Update] Adobe Journey Optimizer March 2023 Release [Release Update] Adobe Journey Optimizer February 2023 Release [Release Update] Adobe Journey Optimizer January 2023 Release   📅EVENTS AND OPPORTUNITIES&#128

Hi everyone, Here's a blog post by one of our Solution Consultants at Adobe - @venkatks, about how Journey Optimizer can enhance customer experience. This blog begins with an introduction of what is customer journey and then evolves to talk about various ways in which Journey Optimizer can help users transform their customer's experience strategy from a transaction based strategy to a journey based orchestration. Read here to learn more about these ways: How Adobe Journey Optimizer Enhances Customer Experience   Abstract: One of the many challenges that businesses today encounter is the task of enriching the experience the customer has with the brand. This is a paradox in itself as to answer the question — what are the experiences that could make a difference when enriched? When thinking about all these, one would start to wonder if a good customer experience platform is just a bundle of point-to-point interaction based linear program? Are they just based on the tr

Hi everyone! Here is a list of all the AJO sessions and labs scheduled for Adobe Summit 2023. Register now and start scheduling your sessions today: https://summit.adobe.com/na/  Lab Title Date & Timings Speakers Create Personalized Customer Journeys with Journey Optimizer - 1 Day [TRN015 - M] Sunday, Mar 19 | 9:00 AM - 5:00 PM PDT Monday, Mar 20 | 9:00 AM - 5:00 PM PDT James Buckley, Sr. Instructor, Adobe Mike D'Agostine, Sr. Instructor, Adobe Create, Publish, and Analyze Audiences in CJA [L705] Wednesday, Mar 22 | 1:30 PM - 3:00 PM PDT Rohit Gossain, Sr. Product Manager, Adobe Outbound Marketing with Adobe Experience Manager and AJO [L714] Wednesday, Mar 22 | 8:00 AM - 9:30 AM PDT Vitaly Tsaplin, Sr. Software Engineer, Adobe Latha Ramasamy, Sr. Product Manager, Adobe Build Personalized Mobile Moments with Journey Optimizer [L731] Tuesday, Mar 21 | 1:30 PM - 3:00 PM PDT S

Hi everyone, We had a great time hosting and meeting you all in person at the Adobe Summit 2023. To those who could not attend this time, we have something for you as well.  We don't want our Journey Optimizer users to miss out on any of the Adobe Summit 2023 insights, experiences, thought leadership, tips and tricks. So, here we are sharing with you all of our amazing breakout sessions: Adobe Journey Optimizer: Adobe Summit 2023 Highlights    Feel free to share it with your friends and colleagues.   Please share your related queries and feedback through the below comment section.

Accessibility refers to a series of features that make a software product usable, with as little effort as possible, for users with visual, auditory, cognitive, motor, or other kinds of disabilities. To help meet the goal of accessibility conformance, Journey Optimizer follows the internationally recognized best practices in the Web Content Accessibility Guidelines (WCAG) 2.1 Level A and Level AA.   A detailed documentation has been added about the available accessibility features in Journey Optimizer. Read here for more details: Accessibility in Journey Optimizer   Please feel free to use the below comment section for any questions and/or feedback related to accessibility features in Journey Optimizer.

Recording URL: The Paradox of Consumer Personalization Session: The Paradox of Consumer Personalization With growing data privacy awareness and regulation, consumers are rethinking what data they’re willing to give to brands. It's no wonder over 80% of marketing leaders say increased consumer privacy protections have changed their perception of personalization. Companies must navigate the personalization landscape by thinking strategically about personalized moments across the customer lifecycle – and whether consumers appreciate it pre-purchase, at-purchase, or post-purchase. It takes a trifecta of strategy, data, and technology to successfully design and execute personalized experiences that resonate with consumers.   Join Forrester’s Jessie Liu and Adobe’s Kevin Lindsay for a provocative session: Explore these paradoxes and why personalization continues to elude many brands Hear fresh perspectives on personalization and gain insights from Forrest

Recording URL: How Real Madrid is Transforming the Fan Relationship Session: Fancentricity and the Future of Customer Engagement An exciting paradigm shift is taking place in marketing: the evolution of one-way, broadcast direct marketing into personal, 1:1, instant conversational experiences at scale. World-renowned football club Real Madrid views the future of marketing as conversational, omnichannel, and fancentric with two-way, real-time customer engagement at the core. Joined on stage by global messaging leader Sinch, this session explores how, by using Adobe technologies, Real Madrid is bringing fans to the forefront of its digital transformation roadmap. In this session: Omnichannel messaging as a critical component of CX Customer engagement strategies and the shift to real-time, 1:1 engagement at scale Speaker(s) Jonathan Bean, Chief Marketing Officer , Sinch Michael Sutherland, Chief Transformation Officer, Real Madrid C.F. Product(s) Adobe Journey O

Recording URL: All Things Audience with Adobe Experience Platform Session: All Things Audience with Adobe Experience Platform Great experiences start with great audiences – from large groups that target a vast majority of your users to finely tuned micro-segments delivering highly personalized audiences. Adobe is supercharging the audience creation experience, and we invite you to join Adobe product experts Jon Leininger and Aaron Shields as they highlight the newest innovations for all things audiences in Adobe Experience Platform.  In this session, learn how: The new and exciting audience capabilities available in Adobe Experience Platform powered applications, such as the new Audience home page (hello Audience Portal), multistep segment-building experience (hello Audience Orchestration), and many other capabilities work together You can deliver best-in-class, highly personalized, and engaging experiences for your customers Speaker(s) Aaron Shields, Sr.