Adobe Journey Optimizer

AJO’s standard profile-driven personalization is not sufficient for managing common, frequently updated template components—such as internal compliance notices, member disclosures, or branded language—that are not part of the individual profile but must be inserted based on the context (internal/external), campaign type, or data source. This blog delivers a practical guide for institutions aiming to dynamically inject header/footer blocks into AJO email templates.  Use Case: For the upcoming Community Health & Wellness Fair, UGH hospital needs to deliver targeted email communications through Adobe Journey Optimizer (AJO) for both internal staff and external community members at the same time. Internal employees require emails with dynamic header, footer, or informational blocks specific to their roles (such as booth assignments, volunteer sign-up links, and facilitation reminders), while external recipients (local residents, past patients, and partner organ

Authors - Shiladitya Bose, Somesh Jaiswal, Ashu Malik   What is Universal Link ?     Universal Links are a feature in iOS (introduced in iOS 9) that allows developers to create a seamless connection between a website and a corresponding app. They enable a single URL to open a specific location within an app if it's installed or direct the user to the website if the app is not installed. This provides a smoother user experience compared to traditional deep linking methods.    Customer hosted AASA file snippet The following is the AASA configuration which will be required to support the integration. Let us suppose we are supporting this integration for www.mybusiness.com & customer has delegated email.mybusiness.com subdomain in AJO. AASA file hosted at https://www.mybusiness.com/.well-known/apple-app-site-association  will define the URLs which their app(s) support.   Universal Link with Tracking  Let us consider the following

Introduction Adobe Journey Optimizer (AJO) offers a robust suite of tools for orchestrating personalized customer experiences, including built-in email design capabilities. However, integrating Knak with AJO presents organizations with additional opportunities to streamline content creation, enhance brand governance, and optimize collaboration across teams.  This blog explores the advantages of Knak-AJO integration, the key steps involved, and best practices for overcoming common challenges. Before Jumping to Knak and AJO Integration, Let’s Understand What Knak Is? Knak is a no-code email and landing page creation platform designed to help marketers build and deploy on-brand, scalable content without requiring technical expertise. It offers an intuitive drag-and-drop editor that ensures brand consistency while integrating seamlessly with various marketing automation tools, including AJO. Now let’s explore why integrating it with AJO can further optimize email marketing workflows.

In the fast-paced airline industry, delivering the right offer at the perfect moment can be the difference between filling every seat and missing revenue targets. Passengers today expect seamless, personalised journeys—from booking reminders to in-flight experiences and loyalty rewards. That’s where Adobe Journey Optimizer (AJO) comes in, turbocharging how airlines interact with traveler's across every touchpoint.     The Opportunity: Every Passenger, a Unique Journey Imagine a frequent flyer is planning a summer getaway. Using AJO’s real-time customer profiles and AI-driven decisioning, airlines can recognize this loyal traveler and instantly trigger a personalized campaign: Geotargeted flash fares as a mobile push when the passenger enters the airport vicinity. Automated pre-boarding emails with unique upgrade offers based on loyalty status and travel history. In-flight WiFi or meal discount notifications delivered via SMS as soon as the passenger is on board. Post-arriv

Delivering effective, personalized emails at scale is no easy task even for experienced marketers. From deliverability issues to managing dynamic content across multiple customer journeys, email marketing comes with its own set of challenges. To help you get more value out of your Adobe Journey Optimizer capabilities, our product marketing team has created a helpful new resource: Top Challenges Email Marketers Face—and How to Solve Them This interactive HTML guide explores the most common pain points faced by email marketers and shows how Journey Optimizer can help you address them. Whether you're struggling with segmentation, personalization, or testing strategies, the guide offers actionable insights and best practices you can put to use right away. Here’s a sneak peek at what you’ll learn: How to overcome low engagement with smarter segmentation and journey design Ways to boost deliverability and inbox placement using Journey Optimizer’s built-in capabilities Tips to scal

Implementing a new email platform isn't just about technology. It’s also about aligning your teams, workflows, and data to deliver impact. If you're currently implementing or planning to use Adobe Journey Optimizer for email marketing, we’ve got a powerful new guide for you - From Inbox to Impact: Powering Email Marketing with Adobe Journey Optimizer This organizational readiness guide outlines everything you need to successfully activate and scale email marketing with Adobe Journey Optimizer, from aligning your teams and tools, to streamlining your processes. What’s inside: Key roles and stakeholders needed for success Technology setup and integrations to prioritize Process steps to ensure long-term efficiency and ROI Whether you're just getting started or expanding your email marketing practice withinAdobe Journey Optimizer, this guide is a must-read. Share this with your cross-functional teams to ensure everyone is aligned on what it takes to drive results withAdob

Troubleshooting Step Events in Adobe Journey Optimizer: Diagnosing Errors, Discards, and Failures for Reliable Customer Journeys This is Part 2 of a 3-part series on Step Events in Adobe Journey Optimizer. Jump to: Mastering Step Events in Adobe Journey Optimizer: Fundamentals, Schema, and Essential Queries for Data-Driven Campaigns | Troubleshooting Step Events in Adobe Journey Optimizer: Diagnosing Errors, Discards, and Failures for Reliable Customer Journeys | Optimizing and Validating Adobe Journey Optimizer Step Events: Performance Analytics, Feedback Integration, and Guardrail Monitoring ⚠️Schema disclaimer – Field names may evolve. Always verify against the public XDM reference: https://github.com/adobe/xdm/tree/master/docs/reference/adobe/experience/journeyOrchestration . Picture an email that never leaves the station. Marketing is fuming, DevOps is shrugging, and you're the last line of defence. Time to interrogate Step Events. Adobe's stock query examples incl

RCS in Business: Unlock the next era of conversation Join us in-person at Google NYC – St. Johns Terminal | August 6th | 8AM   RCS is transforming the way brands connect with customers, with rich, interactive, and trusted mobile messaging experiences that go far beyond SMS. As consumer expectations for personalization and connection with brands rise, RCS offers a powerful new way for you to engage with your customers in real-time and at scale. And when combined with Adobe Journey Optimizer, it becomes a seamless part of your omnichannel strategy, enabling you to orchestrate relevant, timely conversations that drive real results.   Join Adobe and Google at this exclusive, in-person event, happening on August 6th at Google’s St. Johns Terminal office in New York City! We’ll kick things off with breakfast and networking before diving into the latest thinking from Google on how to define high-impact RCS use cases and map the right features to bring them to life.   You'll lea

Adobe Journey Optimizer (AJO) provides reporting dashboards that offer a high-level view of journey performance for targeted audiences. But what if you want deeper insights—like understanding how different audience segments performed?By integrating AJO data into Customer Journey Analytics (CJA) and adding a profile dataset to the AJO-compatible connection, you unlock powerful, in-depth analysis capabilities.For example, imagine you've executed a journey for a global audience. While the journey was broadly successful, you now want to analyze performance by country. If the journey had used a condition node based on the "country" profile attribute, this breakdown would be available by default. However, creating individual paths for each country can be impractical. Instead, you can join a profile dataset with AJO data in CJA to analyze results by country after the journey has completed. You can then adjust the AJO reporting template so this enhanced information is available in the default

Join Adobe and Cineplex for a behind-the-scenes look at how Cineplex has transformed its email marketing strategy to meet the moment with real-time customer journeys, personalized batch campaigns, and modular content tailored to each unique moviegoer.You’ll learn how Cineplex uses Adobe Journey Optimizer to: Power dynamic journeys and campaigns in one platform, adapting to real-time data such as attendance, location, and loyalty Accelerate content velocity and personalize content based on real-time needs Measure success beyond clicks to drive ticket sales, loyalty, and long-term value Whether you’re reimagining your approach to email or evolving toward customer-centric omnichannel engagement, this session will offer practical insights and inspiration from an industry in motion.   Wednesday, July 23 | 10am PT | 1pm ET Register here!

Join our experts to see how Adobe Journey Optimizer (AJO) and Adobe Experience Manager (AEM) combine to deliver real-time, scalable personalization while streamlining content delivery, reducing duplication, and ensuring consistency across email, web, and push. Whether you're on a small team or at a large enterprise, this session will show you how to boost content velocity, protect brand integrity, and personalize at scale—without overhauling your workflow. Date:     31 July 2025Time:     8:30 am PT Can’t make it? Sign up anyway and we will send you the recording afterward. We hope to see you there! REGISTER NOW!

Hi Everyone, Unlock the full potential of Adobe Experience Platform and apps at The Skill Exchange event through expert-led sessions. Save your spot and register today Join us on Wednesday, August 13, for a power-packed day of learning focused on Adobe Journey Optimizer (AJO) and Real-Time CDP, all designed to help you maximize customer impact, simplify workflows, and scale personalization. Type Title Speaker(s) Keynote Opening Keynote Klaasjan Tucker & Nimasha Jain, Adobe Real-Time CDP Balancing AI Personalization, Privacy, and Data Security Ketan Bhanushali & Lalitha Kavutharapu, Prudential Real-Time CDP Maximize Media ROI with RTCDP Collaboration Giuseppe Cagliostro, Wavemaker Journey Optimizer Calming Customer Chaos: Tackling Complex Journeys in AJO Adam Wilson, Air Miles Journey Optimizer Solving Adobe Journeys Beyond Email: Catch Errors Early Stephen Cave, World Vision & David Kangni, RiteAid More to Explore The Skill Exchange runs August 13–21, spot

Introduction: The New Standard for Agile MarketingIn today’s hyper-personalized digital landscape, marketers are expected to deliver relevant, timely, and consistent content across multiple channels. But managing this at scale—especially with real-time updates—can be daunting.Enter the powerful integration of Adobe Experience Manager as a Cloud Service (AEM) Content Fragments with Adobe Journey Optimizer (AJO) This duo empowers marketers to:Create structured, reusable contentPersonalize it dynamically using customer dataUpdate it in real time across all campaignsLet’s explore how this works, and then dive into a detailed, real-world use case to bring it all to life. What Are AEM Content Fragments?AEM Content Fragments are channel-neutral, structured content blocks stored in JSON format. They allow marketers to manage content independently of design, making them ideal for omnichannel delivery.Why They Matter to MarketersEfficiency: Author onc

I. The Silent Churn Killer: Poor OnboardingThe first 90 days of a customer relationship are critical. It's where the initial excitement of the sale meets the reality of implementation. If customers encounter friction instead of a clear return on their investment, their commitment wavers—a familiar and costly problem for many businesses.The "Leaky Bucket" AnalogyAn enterprise's marketing and sales teams work tirelessly to fill a bucket with new customers. But if the bucket has holes—caused by a confusing, unsupported, or frustrating onboarding experience—those hard-won customers will leak out as fast as they can pour them in. This is churn, and it is the silent killer of growth.A Tale of Two CompaniesReactive Corp. onboards a new customer. The customer gets an automated welcome email and is then left alone. After two weeks of struggling with the product, they file a support ticket. By the time support responds, the customer's project is delayed, their team is frustrated, and t

The Core Idea: How It WorksThe concept is simple: AJO orchestrates the process, but an external system handles the actual human task (like reviewing content and clicking approve or reject). Think of AJO as the conductor and your team as the expert soloists.The Flow: AJO pauses a journey using Event node with relatively long timeout, sends a request to an external system where a human makes a decision, and then AJO receives that decision to continue the journey down the right path.This integration relies on a few key AJO components working together:Custom Actions: The "messenger" that sends the approval request from AJO to your external review system (like a CRM, a Slack channel, or a custom app).External System: The "human's desk" where the decision is made. This is the interface your team uses to approve or reject the request.Custom Events: The "messenger" that brings the decision from your external system back into AJO.Event Activity: The "gatekeeper" in your

  Optimizing and Validating Adobe Journey Optimizer Step Events: Performance Analytics, Feedback Integration, and Guardrail Monitoring This is Part 3 of a 3-part series on Step Events in Adobe Journey Optimizer. Jump to: Mastering Step Events in Adobe Journey Optimizer: Fundamentals, Schema, and Essential Queries for Data-Driven Campaigns | Troubleshooting Step Events in Adobe Journey Optimizer: Diagnosing Errors, Discards, and Failures for Reliable Customer Journeys | Optimizing and Validating Adobe Journey Optimizer Step Events: Performance Analytics, Feedback Integration, and Guardrail Monitoring Your dashboard suddenly screams: latency red-line! You're the pit-crew chief, and every second counts. Grab Step Events and let's check tyre pressure on those journeys. Adobe's Examples of queries already cover elapsed-time and daily-active metrics. Below, we ratchet up the analysis with node complexity, per-minute heatmaps and guardrail alerts. ⚠️Schema disclaimer – Fiel

Why Step Events Matter: The Foundation of Journey Analytics in Adobe Journey Optimizer This is Part 1 of a 3-part series on Step Events in Adobe Journey Optimizer. Jump to: Mastering Step Events in Adobe Journey Optimizer: Fundamentals, Schema, and Essential Queries for Data-Driven Campaigns | Troubleshooting Step Events in Adobe Journey Optimizer: Diagnosing Errors, Discards, and Failures for Reliable Customer Journeys | Optimizing and Validating Adobe Journey Optimizer Step Events: Performance Analytics, Feedback Integration, and Guardrail Monitoring What to expect from this trilogy: This 3-part blog series is your comprehensive guide to mastering Step Events in Adobe Journey Optimizer.Part 1 lays the foundation—explaining the Step Events schema, key identifiers, and essential queries for understanding journey analytics.Part 2 dives into troubleshooting, showing you how to diagnose errors, discards, and failures to ensure reliable customer journeys.Part 3 focuses on performance opti

Adobe Journey Optimizer's (AJO) dedicated IP Warm-up Plans go beyond simple volume ramping, offering sophisticated controls to fine-tune your sender reputation strategy. These capabilities empower you to manage your warm-up process with precision, adapting to real-world deliverability challenges.    1. Domain Exclusion: Targeted Reputation Management    Sometimes, your reputation with a specific Internet Service Provider (ISP) or a particular domain group might require special attention, even while your overall warm-up plan is in progress. AJO's Domain Exclusion feature allows you to temporarily exclude specific domains or custom domain groups from a warm-up phase.  Practical Use Case: Imagine you're several days into your IP warm-up, and you notice a higher-than-expected bounce rate or lower engagement specifically with emails sent to Yahoo! Japan (yahoo.jp) or Yahoo! India (yahoo.co.in). Instead of pausing your entire warm-up, you can:  Create a custom

Adobe Journey Optimizer's (AJO) IP Warm-up Plans feature offers a streamlined approach to building sender reputation, moving beyond complex manual journey configurations. However, a common point of confusion arises when activating runs within these plans: users sometimes encounter the error, 'The run failed as there are no qualified profiles. Select the 'Split runs to a new phase' option to choose a different campaign and audience."This often stems from a critical, yet frequently overlooked, timing issue related to AJO's batch segmentation processes.  This guide will clarify the paramount importance of correctly aligning your run activation with your batch segmentation schedule, and how AJO's configurable retry mechanism provides a crucial buffer to ensure your warm-up campaigns execute smoothly and reach their intended audience, even when unforeseen delays occur.    The Challenge: "No Qualified Profiles"    When you activate a run within your AJO IP Warm-up P

New sending domains and IPs start with zero reputation. If you drop full-scale marketing volumes on day one, mailbox providers will throttle or junk your messages, crushing engagement KPIs for months.  This guide shows how to build and protect reputation from day zero inside Adobe Journey Optimizer (AJO):  A sample four week, volume-phased warm-up calendar.  Correct SPF, DKIM, and DMARC set-up (with helpful check links). Real-time monitoring dashboards built in Query Service.  Proven “Abort / Adjust / Accelerate” troubleshooting playbook.  Follow it and you’ll hit the inbox faster, with fewer headaches and happier stakeholders.    1. Why IP & Domain Reputation Matter    Mailbox providers (Gmail, Yahoo, Microsoft, Apple Mail, etc.) score every sender on four pillars:  Complaints ⟶ “Did recipients hit spam?”  Engagement ⟶ “Do they open, click, reply?”  Infrastructure ⟶ “Is the sender authenticated, stable, non-spammy?”&n

Adobe Journey Optimizer's (AJO) IP Warm-up Plans feature offers a streamlined approach to building sender reputation, moving beyond complex manual journey configurations. However, a common point of confusion during run activation within these plans is the following error: 'The run failed as there are no qualified profiles. Select the 'Split runs to a new phase' option to choose a different campaign and audience." This often stems from a critical, yet frequently overlooked, timing issue related to AJO's batch segmentation processes.  Understanding and correctly aligning your run activation with your batch segmentation schedule is paramount to ensuring your warm-up campaigns execute smoothly and reach their intended audience.    The Challenge: "No Qualified Profiles"    When you activate a run within your AJO IP Warm-up Plan, the system creates a new segment specifically for that run. If this segment isn't processed by your organizations daily batch se

The Foundation: Sender Reputation—It’s Not Just About the IP Sender reputation is the score ISPs assign to you as a sender. It’s a blend of your IP reputation and your domain reputation. Both matter—a lot. You can’t just spin up a new IP or domain and blast millions of emails. ISPs are watching, and so are we. Building a Strong Reputation from Day One The Critical First Step: IP and Domain Warm-up Warming up isn’t just for IPs. Every new sending domain or subdomain needs its own careful ramp-up. We built AJO to help you start small—targeting your most engaged recipients first, then scaling up as you build trust with ISPs. Skip this, and you’ll hit blocks or spam filters, guaranteed. The industry’s shifted: domain reputation is now front and center, especially with Gmail and other domain-focused ISPs. Even if your IP is golden, a cold domain can tank your deliverability. If you want a step-by-step guide to doing this right, check out the official AJO IP Warmup Getting Started page&nbsp

“The High-Stakes Silence Between Offer and Join”  In many organizations, notice periods can stretch from 30 to 90 days—a time when candidates are emotionally distant from their future employer but still on the radar of competitors. For HR teams, this period has traditionally been marked by chaos: countless manual follow-ups, missed nudges, inconsistent buddy assignments, and a big question mark around engagement.  We knew this had to change.  What started as a manual engagement flow has the potential to evolve into a fully automated, orchestrated experience using Adobe Journey Optimizer (AJO). The result? A scalable system that can keep everyone informed and every candidate engaged—without needing to lift a finger after setup.  The Problem: Engagement Drops, Offer Declines, and HR Burnout  Before automation, every part of the candidate engagement journey was HR-driven and manual:  HR teams sent each welcome and follow-up email manually.  Buddies were

Introduction In fast-paced marketing environments, timing can make or break a campaign. Whether we are reacting to a sudden flight cancellation, a trending topic, or a flash sale opportunity, the ability to quickly reach the right audience is crucial. The Custom Upload feature in Adobe Experience Platform (AEP) empowers marketers to quickly import and activate an externally generated audience via a simple CSV file — enabling campaign activation within an hour.   Use-Case: Fast Recovery Campaigns Let’s say an airline operations team flags 3,000 customers whose flights were just canceled due to unexpected weather. We want to send them a personalised apology email, offer hotel vouchers, and redirect them to rebooking assistance — all within the next hour. With the new Custom Upload (Import audience) feature, the marketer can: Export the affected profiles to a CSV file (with customer IDs, flight numbers, cancellation timestamps, and more). Upload the CSV file in AEP 

Controlling how often customers receive messages is critical in today’s marketing landscape. Too much outreach can cause fatigue, reduce engagement, and erode trust. Modern marketing automation tools must offer precise, real-time controls to strike the right balance. Adobe Journey Optimizer now supports daily frequency capping, making it easier than ever to manage customer communication across channels, journeys, and campaigns. Daily Frequency Capping in Practice Luma, a premium lifestyle and apparel brand, is known for its data-driven marketing and highly personalized customer journeys. To keep customers engaged, the brand runs daily campaigns across multiple channels—emails for product drops, SMS for loyalty offers, and push notifications for cart recovery or flash sales. As their marketing efforts scaled, some customers began receiving 5–6 messages per day across various campaigns. This led to higher opt-out rates, lower engagement, and a risk of damaging long-term custom