Adobe Journey Optimizer

It would be a great feature in journey design, if read audience based journeys can be scheduled at different dates. Basically schedule follows a irregular pattern. Journey could be triggered on 11th of Jan, 17th of Feb, 25th of Mar, 15th of Apr and so on. We understand one can use business events to trigger the journeys at different dates OR use a time condition journey. But it will be a cool feature to configure different dates in the journey.

Currently a decision needs to be defined per Placement, even if for many Placements you want to apply the same decision. It should be possible to define a decision (Offer collection, eligibility, ranking method) as a re-usable object that can be linked to multiple Placements. If you change the decision, automatically the changes will apply for all the locations it is linked to. 

Description:Currently we have a business team that send our customers email from a unique email address (1:1) so that it's more personal to have the sender email address with their contact name instead of a generic email address.   That said on a team of 16, this requires 16 channel surface and therefore 16 emails.   The signature in the email can be made dynamic, but the inability to change the sending email address makes for a lot of extra work.   This is possible in other ESP. Why is this feature important to you: - Reduce workload on team How would you like the feature to work:Allow the sending email address to be dynamic based on a variable in the customers profile.  For instance we have a SalesRep ID associated on the customer profile, this should dictate what email address is used. Current Behaviour -- Not possible.  Require 16 separate email nodes in every email send when all the versions are the same.

When starting to use Fragments to build and create emails the amount of fragments is increasing rapidly, and it is getting hard to have the overview. Especially when several business units is using the same Sandbox and different Fragments is been used in different situations and in different units.To keep a clean and a good organized way of working, a folder structure would have been nice to have - for the email fragments. Be able to have a folder hihierarchy with f ex country or business unit as top level and content categories as level 2 and so on. It would then be easier to have control over what is what what of all the fragments that is been created. 

Description - One-off Journey status behavior Why is this feature important to you - This way we will maintain the total amount of journeys live reduced cause usually users forget to stop it or close it and that causes to reach the limit of the total live journeys. Also, when working on the same platform with multiple agencies, we cant control other journeys created by other agencies. Thats why its important How would you like the feature to work - When activating one-off journeys, there could be an automated way to change the status to close to new entrances or completed as there is in campaignsCurrent Behaviour - One-off journeys stay live and you need to manually stop or close them

In most cases when working with batched data we also need to be more close to real time. Both the bach and streaming audiences has a threshold when it comes to number of active and live audiences. Rules can in many cases replace the way we use audiences, and with not the some threshold rules. But today we are not able to use event data in this rules. If we f ex in a computed attribute could use event data and not just Attributes we could create rules instead of using streaming segments - that has limitations in the systems. 

As a company that uses the Journey Optimizer our editor has to test and  controll their campaigns and journeys. Therefor they need testusers with several different attributes.At this moment they has to contact a developer to create all this testuser via API call - not the best way. We need an  UI /GUI  to do this at every level where this accounts are needed.  

Description: A function to test the best time to send out campaigns. Why is this feature important to you: be relevant for the customer and get higher open and click rates. Also, to improve the email sender's reputation. How would you like the feature to work: a function to divide the audience and send the e-mail at 2 or 3 different times/ days. The test will be sent out to a small part of the audience, the winner will be sent out to the rest of the audience.  Current Behaviour: no functionality to test different times or days to send an email. 

The possibility to use Variables in Fragments create and flexible opportunities. But it is not so user friendly that you need to know or remember the name of the variable. If this names could be picked from a dropdown list it would be much easier to use for the email creators. Just changing the variable and then the content for that variable. No it is hard to and difficult to use for a "normal" front end user because you dont know what to wright into that field to get it to work. 

To be able in a easy way to use different sender e-mail addresses it would be nice if it where possible to pick a address from a pre defined list of legible addresses. If you want to have a B2C address and a B2B address and maybe you would like to have different addresses used for different tings like: sales emails, support emails, sales campaigns, Newsletters,  webinars or transactional emails, you would today need to create a own surface to be able to do that. If all addresses was able to pick from a dropdown list when creating a email that has been a better work flow.  

The conditional content feature is a strong and must wanted feature in the email designer. But it has some limitations when it comes to usability. We would like to be able to see the actual conditional code somewhere - like a button when you have the open the inline menu with the conditional content choice. The only way to see and access that code "wrapped" around a email module is to close the template, go back, open it - and in the preview before editing you can actual see the code. This code should have been possible to se, even edit in an advanced mode like with expressions, in a own window when working with the content inside an open template. This is especially important if you want to place your logic inside the HTML code, inside the email module you self, and not on the whole block. The you might need to code this your self.    

Description:We need a feature to filter out automatic email open events that are not caused by recipients or users. This would enable more accurate reporting and evaluation of email campaign performance.Why is this feature important to you:Filtering out non-human interactions is essential for providing accurate open rate metrics, ensuring campaign performance insights reflect genuine user engagement. Additionally, identifying and including non-human interactions (e.g., automatic opens by Apple Mail Privacy Protection - MPP) would help evaluate email address activity and inactivity more effectively.How would you like the feature to work:The feature should detect and exclude automatic opens caused by non-human actions, such as MPP or similar mechanisms, from standard open rate calculations. Simultaneously, it should log and make these automatic opens identifiable for separate reporting purposes, allowing for better analysis of email address activity patterns.Current Behaviour:Currently,

Description -Currently in the journey expression editor, batch instance ID is not available in properties. It would be ideal to have batch instance ID and use it for reporting purposes. Why is this feature important to you -Not every customer would rely on Data Distiller query to fetch batch instance id from journey step events dataset. Batch Instance ID is helpful to identify different cohorts in a recurring batch audience triggered journeys. How would you like the feature to work -Provide ${journeyBatchInstanceId} property in the journey expression editor. Current Behaviour -${journeyBatchInstanceId} is not available.

When creating emails in the email designer it is possible to lock parts of the email for editing. It is imported for me as i user to be able to lock content for other, if I act as a administrator for the templates, but they should be able for others with my role to edit and publish. Todays feature with content locking is a little to narrow when it comes to use cases. It should be possible to lock on you user for personal editing, but there should be a "admin" user group the can overrun this, and it should be possible for a admin user group to lock content so ordinary users cant change critical content. More role, and user group possibilities to admin the lock feature is needed. 

 Description Currently, the profile attributes are not allowed to configure URL tracking parameters at channel level. This would help to add tracking parameters from profile level attributes. Why is this feature important to you?This would allow you to track and collect additional parameters at the tracking logs. How would you like the feature to work?Allow profile attributes to configure URL tracking parameters at channel level. Current Behaviour - Currently, the profile attributes are not allowed to configure URL tracking parameters at channel level.