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edgar_herrera
Level 2
August 13, 2025
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Dataset for storing WhatsApp channel information in AJO

  • August 13, 2025
  • 2 replies
  • 325 views

As you know, WhatsApp can now be configured as a channel in Adobe Journey Optimizer. Just as email and push notification channels have their respective datasets where all related events (Feedback, Tracking, etc.) are stored, does WhatsApp channel in AJO also have its own dataset where information related to sent messages is stored?

    Best answer by Mohan_Dugganab

    It will be in the existing datasets (message feedback and email tracking datasets). You can filter with 

    _experience.customerJourneyManagement.messageProfile.channel._type='https://ns.adobe.com/xdm/channel-types/whatsApp'

    2 replies

    Mohan_Dugganab
    Adobe Employee
    Mohan_DugganabAdobe EmployeeAccepted solution
    Adobe Employee
    August 13, 2025

    It will be in the existing datasets (message feedback and email tracking datasets). You can filter with 

    _experience.customerJourneyManagement.messageProfile.channel._type='https://ns.adobe.com/xdm/channel-types/whatsApp'
      Mayank_Gandhi
      Adobe Employee
      Mayank_GandhiAdobe Employee
      Adobe Employee
      August 13, 2025

      @edgar_herrera 
      AJO Message Feedback Event Dataset:
      This system dataset captures and stores delivery reports, bounces, and error events for all channel messages sent out by AJO including WhatsApp. This is the same out-of-the-box dataset used for tracking delivery/logging feedback for email, push, and SMS channels as well.

      AJO Email Tracking Experience Event Dataset:
      This dataset is primarily for email but, as of July 2025, also stores interaction-level details such as opens, clicks, keywords (opt-in/opt-out) for WhatsApp and other channels.

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