Adobe Journey Optimizer

Hi everyone! I’m Dr. Margareth Legaspi, and I’ve spent over two decades working in education at both the local and state levels. I’m excited to be attending Adobe Summit for the first time and am looking forward to learning more about Adobe’s products and initiatives, especially those impacting the education space.If there are other education leaders attending, I’d love to connect, exchange ideas, and hear about your experiences. Looking forward to a great conference! 

 We’re hosting an Experience League Live session on Wednesday, April 8th at 8:30 AM, focused on:New Use Cases for Customer Engagement: iOS Live Activities, Web Push, and Persistent MessagingAlongside Brent Kostak, Don Huynh, and Robert Calangiu, we’ll explore how you can extend Adobe Journey Optimizer to deliver more real-time, visible, and persistent experiences across new channels.💡 Topics include:• iOS Live Activities• Web Push Notifications• Message InboxIf you’re looking to expand your engagement strategy and get more value out of Journey Optimizer, don’t miss it.🔗 Register here:https://engage.adobe.com/ExpLeagueLive-260408.html?sdid=H822XBWW&mv=socialSee you there! 👏 

Personalization in customer engagement has matured considerably. Brands now segment audiences with precision, tailor content to individual preferences, and orchestrate journeys across channels. Most of that work focuses on what to send and who to send it to. Timing is often treated as an afterthought. That gap shows up quickly in practice. A healthcare provider sends an appointment reminder at 4 AM. An e-commerce platform fires an abandoned cart email at midnight. A bank delivers a credit card offer via SMS at 5:30 AM. Every one of those messages was personalized. The content was relevant. The audience was well targeted. The channel was right. But the delivery time was not personalized — and that single gap undid all the effort that went into everything else. Quiet Hours in Adobe Journey Optimizer addresses this directly. It introduces time-based exclusion rules that prevent messages from being sent during specific periods — across Email, SMS, Push, and WhatsApp channels — without requ

We recently discovered an issue in AJO. Logging details here for the community visibility so others can easily debug such problem Bug Title Sandbox Tooling failure when copying AJO Campaign Orchestration audiences between sandboxes.Product Product: Adobe Journey Optimizer (AJO) Campaign Orchestration Component: Sandbox Tooling. Expected Behavior Sandbox tooling should successfully migrate an audience package from a dev sandbox to a stage environment. If components such as merge policies are already present, the system should gracefully handle the conflict by prompting to overwrite or ignore the component rather than failing the import. Observed Behavior Attempting to import a package containing an AJO Campaign Orchestration audience fails during the upload. The import returns an OBJECT_EXISTS error ("PROFILE_MERGE was not created anew") for merge policies that already exist in the target sandbox. Additionally, it returns a NEBULA-100092-400 error claiming an invalid or missing namespac

I recently discovered an issue in AJO. Logging details here for the community visibility so others can easily debug such problem Bug Title AJO DEV Sandbox Allowed List failing to enforce domain restrictions for API-triggered campaigns. Product Product: Adobe Journey Optimizer (AJO)Component: Sandbox Administration / Email Settings (Allowed List) Expected Behavior When an allowed list is active at the sandbox level, email sending must be strictly restricted to the explicitly configured addresses and domains. If the active list is empty, zero emails should be dispatched from the sandbox. Non-allow-listed addresses must be suppressed natively before the send attempt. Reference: https://experienceleague.adobe.com/en/docs/journey-optimizer/using/configuration/monitor-reputation/allow-list Observed Behavior Despite an active allowed list configured in the DEV sandbox with specific test domains, API‑triggered campaigns are bypassing this restriction and sending emails to unapproved domains (e

Get certified at Summit - we are ready with expanded testing capacity! Full passholders attending Adobe Summit 2026 can get certified for free by passing an on-site certification exam. All exams (except Adobe ColdFusion and Adobe Captivate) will be available. You may take as many different exams as you like, but you may not take the same exam more than once.  Testing hours are April 19-21 @ 9am-5pm PT and April 22 @ 8am-1pm PT. Seating is first-come, first-served. Find us at the Adobe Certification table on the 5th floor of the Venetian.  You must bring your own fully-charged laptop to take advantage of this offer. Free stable and secure Wi-Fi will be provided.  Learn more today! 

Welcome! 👋This Community thread is a space for everyone who watched (or is watching) this Experience League LIVE episode to connect, ask questions, and keep the conversation going. Share your takeaways, dive deeper into topics from the session, and help each other with real‑world tips and use cases. The Adobe team will be keeping an eye on the discussion and jumping in where helpful—so don’t be shy!

We have two custom actions in our journey. Based on these custom actions we personalize content in our channels.Eg:ProductCustomActionv1 and PriceCustomActionv1According to the setup, we first call ProductCustomActionv1 and then use the information in ProductCustomActionv1 to call PriceCustomActionv1 to find out the price and we use the price information in our channel(sms and email).Now if something changes in ProductCustomActionv1 and we created a new version ProductCustomActionv2 now we have to go manually to all steps within our journey to change the custom action reference. Instead if there is a custom action alias reference that is possible to set within the journey custom action configuration. then we don’t have to change anything within our journey.for ex: ProductCustomActionv1 is set with an alias pdtCustomAction, any new custom action I create I will also give the same alias then all the references of the custom action within the journey would automatically resolve. Please re

Hey AJO practitioners, One thing that keeps coming up when I talk to teams across the industry: staying on top of Adobe release notes is genuinely hard. Not because the documentation isn't there - it is - but because carving out time to check it regularly just doesn't happen when day-to-day work takes over. I built DXP Intel to solve exactly that. It monitors release notes across Adobe Experience Cloud solutions weekly, summarises what's new, and surfaces it in one place. You subscribe to the products you care about - Target, AEP, CJA, AJO, whatever's relevant to you - and only get an email when there's actually something new. No noise, no digest of nothing. Check it out → dxpintel.com Happy to hear any feedback - this is early days and I'm actively improving it.

Hi Everyone,I’m looking to connect with professionals who have hands-on experience in Adobe Experience Platform (AEP), Adobe Campaign, or similar marketing automation tools.Would love to understand how you are working on customer journeys, segmentation, and personalization use cases in your projects.Also curious to learn about real-time implementations and best practices followed in AEP/AJO environments.Happy to connect and exchange knowledge!Thanks in advance.

We’re excited to celebrate Satheeskanna Krishnan ( ​@SatheeskannaK ​) , who has been named the 2025 Community Member of the Year for the Adobe Journey Optimizer community!   Over the past year, Satheeskanna has been a steady and trusted presence in the AJO community, consistently demonstrating deep expertise and a commitment to helping members navigate complex challenges with confidence. What sets Satheeskanna apart is the quality and reliability of his contributions. He shares practical guidance generously, helps keep conversations moving, and creates space for others to learn and succeed. His steady presence and genuine desire to support peers have made the AJO community a more welcoming and effective place - an impact that reflects the very best of community leadership and makes this recognition well deserved.The Community Member of the Year recognition celebrates individuals who go above and beyond to support others, and Satheeskanna serves as a great example of these values. Pleas

Excited to co-host with  ​@DavidBarnes11 an open AEP / AJO community discussion on March 24 at 11 AM EST.This will be a fully audience-driven session - the challenges, blockers, and ideas we explore will come directly from the people who show up and share their experiences.If you work with Adobe Experience Platform or Adobe Journey Optimizer, bring your toughest questions:• What’s blocking you?• What limits are you hitting?• What do you wish the platform could do better?The goal is simple: learn from each other and tap into the collective knowledge of the community.🔗 Learn more & RSVP:https://lnkd.in/eYfJ8XWC💬 If you want to influence the discussion, message ​@Asheesh_Pandey or ​@DavidBarnes11 with the AEP / AJO challenge that’s keeping you up at night. ​​​​​@NimashaJain ​@Sukrity_Wadhwa @Stephanie Dam

As brands expand into conversational channels like LINE, one of the biggest challenges is connecting anonymous messaging identities with known customer profiles. A user may chat on LINE, but your enterprise systems recognize them by email, phone number, or CRM ID.Adobe Experience Platform (AEP) solves this using Identity Stitching — allowing you to merge disparate identifiers into a single Real-Time Customer Profile. When combined with LINE Login, this enables powerful, personalized engagement in Adobe Journey Optimizer (AJO). In this blog, we’ll walk through a real-world technical approach to: Capturing the LINE User ID (Two Standard Approaches) Ingesting the LINE Id into AEP datasets How AEP Identity Stitching Works Activation in Adobe Journey Optimizer  Capturing the LINE User ID (Two Standard Approaches) To message a user on LINE, you must obtain their stable LINE User ID. LINE provides two official methods, depending on where the interaction occurs.1) LINE Login — Web or Ext

Heading to Adobe Summit 2026 and focused on Adobe Journey Optimizer?Here’s a complete list of all AJO sessions and hands-on labs in one place to help you plan your agenda and make the most of your time onsite.  Session Description Speaker(s) Timing Drive Growth with AI-Ready Personalized Brand Experiences Across Channels [S324] Learn how to deliver connected, personalized brand experiences by combining Adobe Experience Manager Sites and Journey Optimizer. Explore how to orchestrate consistent cross-channel engagement that builds loyalty and accelerates time to market. Pauline Huynh, Sr. Product Marketing Manager, Adobe Monday, Apr 20 – 10:00 AM–11:00 AM PDT Enter the Era of Agentic Customer Journeys [S522] Discover how Journey Optimizer is evolving with AI agents and generative AI to enable smarter orchestration, experimentation, and personalization at scale. Chetan Prasad, Director, Product Management, Ado

Now Enhanced With Broadcast Live Updates for Large-Scale Operational Communications When travelers head to the airport, their biggest pain point isn’t the flight itself—it’s the uncertainty:Has the gate changed? When does boarding begin? Is the flight delayed? Where are my bags?Airlines have the data. Travelers desperately need it. But traditional push notifications only go so far.With Adobe Journey Optimizer (AJO) Live Activities, airlines can deliver real‑time, persistent updates directly on the lock screen through iOS Live Activities—and now, with the introduction of Broadcast Live Activities, they can scale these updates to entire airport terminals, routes, weather events, or wide operational groups simultaneously.This blog shows how airlines can implement both 1:1 and Broadcast Live Activities to keep passengers informed throughout their journey. What’s New: Broadcast Live ActivitiesOriginally, Live Activities in AJO focused on personalized 1:1 updates, such as a flight delay for

Hello - I just started this below course and the video quality was too poor and in the settings also I don’t see an option to switch to higher pixel so, can you pls check.https://experienceleague.adobe.com/en/courses/ajo-design-and-deliver-messages/module-1/step-2Thank you!

Live stream show details:Modern marketing is moving at the speed of a prompt. In this live webinar, Adobe product teams will showcase how Adobe Experience Platform brings agentic AI to everyday workflows—so marketers can ideate, build, and activate faster with confidence. See Audience Agent uncover audience insights and create ready-to-use audiences in minutes. Then, watch Journey Agent turn natural‑language prompts into multi‑step journeys from audience qualification to cross‑channel activation.  You’ll see how agents within Real-Time CDP and Journey Optimizer reduce the friction of delivering customer experiences at scale for both business and technical users. Date: January 28, 2026Time: 8:30 am PTCan’t make it? Sign up anyway and we will send you the recording afterward. We hope to see you there!REGISTER NOW!

  Adobe Journey Optimizer (AJO) empowers brands to deliver personalized, real-time experiences across channels. Custom actions—external API calls triggered within journeys—are a powerful way to extend functionality. To ensure these actions perform reliably, Adobe provides a comprehensive monitoring dashboard. Using Adobe Journey Optimizer’s built-in reporting, you can visualize latency, error patterns, and API execution performance for custom actions across different environments.   Real world use cases with customers using AJO custom action monitoring: Financial analyst customer says: Enables their teams to detect and resolve issues more efficiently—critical for minimizing revenue loss and ensuring a seamless customer experience. Real-time visibility into integrations will streamline troubleshooting and compliance processes while supporting internal audit requirements. By accelerating issue identification and resolution, and continuously optimizing operational workflows, cu

Calling all Journey Optimizer customers!  We are excited to bring an immersive in-person workshop to a city near you in October and November—London, UK; San Jose, CA; New York City, NY; Atlanta, GA; and Sydney, AUS—to explore the product's unique value and participate in interactive guided sessions.  Register here: https://event.adobe.com/adobeskillbuildertour

Hey Journey Optimizers!  We’re excited to roll out our latest Community Ideas Updates—a quarterly roundup that reflects our ongoing commitment to co-innovate with you. Your ideas aren’t just suggestions—they’re directly shaping the evolution of Adobe Journey Optimizer (AJO). Through these updates, we aim to provide clear visibility into how your voice translates into product direction and delivery, and ensure you see the impact of your feedback in action.  Here’s what’s been happening with your ideas in the 3rd quarter, i.e., 1st July – 30th September’ 25:  Impact at a Glance  19 ideas submitted by community members  5% features delivered  90% of those ideas are being investigated by the product team Delivered Ideas – You Asked, We Built It!  We’re excited to share that the following idea has been addressed and is available in the product. While the functionality already existed, this idea helped spotlight and elevate its value for our communit

Introducing Journey Alerts: Precise visibility at sandbox and journey level Adobe Journey Optimizer now includes Journey Alerts—a new capability that delivers faster visibility into journey health and performance. Journey Alerts provide focused, actionable notifications that detect and surface anomalies in near real time, helping teams respond before issues impact delivery, spend, or customer experience. With subscription controls available at both the sandbox and journey levels, Journey Alerts make monitoring proactive, precise, and effortless. What’s included We’ve introduced six out-of-the-box alerts that monitor key operational signals across journey performance and lifecycle events, notifying you when conditions exceed configured thresholds or key status changes occur. No more manual polling or dashboard detective work—alerts come to you. Performance Alerts Profile Discard Rate Exceeded – Triggers when the number of profiles discarded after entering a journe

Adobe Journey Optimizer Community Lens Newsletter  Your quarterly roundup of insights, events, and member highlights Subscribe to the AJO Community Lens Newsletter   Hello AJO Community!  Welcome to your quarterly roundup – a curated snapshot of what’s happening across the AJO Community. From standout member contributions and the latest product releases to trending questions, ideas, and on-going learning opportunities, this is your go-to guide to stay connected and inspired.  This newsletter will be published every quarter, bringing you the latest highlights and insights in one place.  We’d love for you to explore the threads, celebrate your peers, and share your own solutions and ideas. Your voice shapes the future of AJO. So, jump in, comment below, and keep the conversations going!    Member Spotlight  Thank you,@satheeskannak, for everything you do to make this Community so great! Your deep expertise and generous spirit have truly

Problem Statement For certain AJO use cases, an email delivery may need to be sent, where the profile may not yet exist in AJO. As an example, let's say you are sending an order confirmation email to a new subscriber. The confirmation email needs to be sent immediately, but the customer registration went to your CRM, which might only sync to AJO daily. This could also apply to other use cases like registrations and double opt-in. If your journey uses profile data, but the profile doesn't exist yet, you won't have an email address to send to. So you'll need another method to deliver the email.   Solution Overview This guide will cover how to execute an event-based delivery in a journey, which can handle both scenarios where the profile does or doesn't exist yet. As a result, you will be able to deliver an email regardless of if the profile has synced from another source like a CRM. To enable this, we will need to specify the Email Address used in the journey. While you'd usually u

Join us for an Experience League Live session as we unveil Adobe Journey Optimizer Experimentation Accelerator, a new AI-first application built to transform how experimentation, product and growth teams test, learn, and optimize campaigns and customer journeys.     Date: October 30, 2025 Time: 8:30 am PT   Can’t make it? Sign up anyway and we will send you the recording afterward. We hope to see you there!   REGISTER NOW!

Use this thread to ask any questions related to the Experience League LIVE session titled, "Next-Gen Customer Experiences & Efficiency with Adobe Experience Platform Agent Orchestrator."   Experts are monitoring this thread to ensure your questions are answered. Thanks and we hope to hear from you!