Adobe Analytics

Hello All, We run several Meta (Facebook) and Google Search Network campaigns, and there is a huge discrepancy (sometimes 50%, sometimes much more) between the data received via Meta Ad and GSN platforms and the data measured in Adobe Analytics? So for example when Meta analytics says that I have 1,000 linck clicks on a certain link and I can se only 500 page views in Adobe Analytics (on the same link, same date range etc.).  My question is: what could cause this discrepancy?  Also, is Adobe Analytics able to measure the activity of users who do not accept cookies on my website? Are they counted as page views and/or visitors, or I can measure only the number of visitors and their page views who accepted my cookies?  Thanks! 

Hi,I am trying to do a single day analysis and want to know which time zone is adobe reporting on?How do I find that out?Thanks!

Hi everyone,I’m working on a grading system in Adobe Analytics to classify users into levels (Level 1, Level 2, Level 3) based on specific activity combinations. Each level has defined rules like these:Level 1 Graded:Complete Activity Level 1 at least once, ORComplete Activity Level 2 at least 3 times, ORComplete Activity Level 3 at least 2 times AND Activity Level 2 at least 2 times.Level 2 Graded:Complete Activity Level 2 at least twice, ORComplete Activity Level 2 once AND Activity Level 3 at least 2 times, ORComplete Activity Level 3 at least 3 times.Level 3 Graded:Complete any Activity Level 3 at least once.The goal is to create calculated metrics for each level that return the count of Unique Visitors who meet the specific combinations of activities required for that level.I’ve tried using the IF function in the Calculated Metric Builder to define these rules, but I’m unsure how to handle multiple conditions (e.g., combining "AND" and "OR" logic).Questions:How can I configure cal

If this is in the wrong sub, please let me know.  How can we properly capture anonymous data when the Opt-in extension is enabled in Launch? When this is enabled, and users ignore our consent banner or decline, no beacons are sent for capturing anonymous data like site views and page visits. Is there a way for certain "anonymous" rules to override this and still send the beacon for data capturing?

hello all,  I have a url: www.abcdomain.com?cid=sg|cntest."cntest" is my campaign name. under my reporting, when i breakdown the url evar with campaign evar, there are unspecified returned.  Evar Page link (filtered) = www.abcdomain.com?cid=sg|cntestEvar Campaign name (breakdown), there will be unspecified records and cntest records with page views.  Appreciate the help to understand why and how to correct this issue? 

Hi, For parts of our website  "/#!/" is part of the URL. A decision has been made to remove this going forward and to mitigate the effect on data analysis I wonder if it's possible to remove "/#!/" from both previous and future data points?

Hi all, does the path analysis only consider sessions where the user has made at least one further interaction concerning the entry page? So if a user leaves the site from the first page viewed, there is no "path" to track because no further pages are visited. Is this the reason why the views from the first page of the path, in general, are lower?

I’m experiencing an issue with the Free Form Table in Adobe Analytics. When I filter for the date range Dec 1, 2024 – Dec 31, 2024 of Event Page, the Occurrences count for this range keeps increasing daily. For example:On Jan 12, 2025, the count shows 1234.On Jan 13, 2025, it increases to 1300.On Jan 15, 2025, it further increases to 1400, and today it shows 1500.The filter has not changed, and it consistently targets the same date range (Dec 1, 2024 – Dec 31, 2024). Why does this discrepancy happen, and what might be causing the increase in Occurrences over time?Any explanation or guidance would be appreciated.

 I see this message com.adobe.media.analytics' is not enabled on current event (conditions not met) when implementing straeming media with web sdkI am able to sent dimensions like content lenght, content name, but I see no content start or media start even though  I set them up as true in my schema.I see this message in the stream: 'com.adobe.media.analytics' however i see data in analytics. but not all of it. is it something related of how I am sending the event? I have enabled the datastream with media analytics. The report suite is enabled too for media.  I can see the data in the console using the media.play.I have a session started.And I see no data I am using send event as play instead of using send media event. could that be the issue? 

If I have a segment that filters for group A and I want to compare A with ~A, do I have to define ~A as a new segment, or is there a better way?For example, if all my traffic comes from two sources, do I need to create two segments to compare them separately,  or can I just make one and use some sort of NOT operator

Streamlined Navigation The Table of Contents provides clickable links that allow users to quickly navigate through different panels and visualizations within a dashboard. Previously, dashboard viewers had to scroll through the entire dashboard to gain an understanding of its components. This often made it challenging to get a high-level overview of key insights. With the Table of Contents, you can instantly see and access the major sections of your dashboard. This improves usability, especially for complex reports with multiple panels and visualizations. High-Level Overview at a Glance One of the most significant benefits of the Table of Contents is its ability to offer a structured, high-level view of your dashboard. For example, if your first Freeform table provides an overview of '2024 Summary Numbers,' this will appear at the top of the Table of Contents. Beneath this, you’ll find an indented title representing the name of your initial Freeform table within the Freeform panel. This

I created a marketing channel segment, but when I break down by marketing channel, other channels appear. 

I programmed a weekly sent of a dashboard to a list of contact. I need to have access to this list of contact and I don't find it anymore on Adobe. How can I check to whom the dashboard is sent ?

In our last Edge Data Collection Concepts blog, we introduced the basics of an Experience Data Model (XDM) schema. Recall that the schema is the foundational structure of Adobe Experience Platform (AEP) data collection made up of field groups that label the data being collected. The schema class, on the other hand, is a way to define the characteristics of the schema, such as whether it represents a profile or an event. In this post, we’ll take a deeper dive into schema creation and best practices that you can follow as you create your first schema.  Why do I need a schema?  You need a schema whenever you want to send data to AEP. For example, if you want to create audiences in Real-Time CDP (RTCDP) or execute campaigns in Adobe Journey Optimizer (AJO), that requires datasets in AEP that are structured using schemas. Schemas are a tool to support consistent data collection across sources with proper data types.  When You Don’t Need a Schema  While schemas are essent

I would like to confirm "Repeat Visitors Rate" for a website I manage. The Repeat Visitors Rate was calculated by Number of Repeat Visitors/ Number of unique visitors. However, there is a large discrepancy when comparing this Rate between a single month and a single year in Adobe analytics. When looking at a single month, the average Repeat Visitors Rate is about 23%, but when the date range is annual (year), the rate is 8.6%.When I check the data, we see that the number of "Repeat Visitors" has decreased significantly. The total number of Repeat Visitors for the 12-month period should be 106,232, but the pie chart shows 16,675.In general, it would be expected the number of repeat visitors to increase as the time period is extended, but why is it decreasing?  

Hi there, I'm now confronted with the situation that, I want to know the exact visits of a certain group of users. However, due to the number of users I choose is so great, I cannot just do it simply by search or filter in dimensions. Is there a method to upload the offline data list file, to connect and compare this data file with online data, then give the results only restricted to the group chosen.e.g. Best regards,Kiri 

Hi Team, Our site has implemented with youtube-nocookie.com videos but this format videos are not tracking with youtube embedded tracking method,Can some one help me how we can track this kind of video? @jennifer-6

hey there, If I'm using the Adobe Analytics Reporting API 1.4 to bring in data from an Adobe Analytics account with a custom calendar (retail), will the API aggregate data according to the custom calendar settings used in the Adobe analytics workspace or does is default to the Gregorian calendar? Asking because I'm encountering minor data discrepancies between the data in workspace and the data I'm querying using the API and I'm trying to troubleshoot this. Thanks!

Hello, I would need to find out the last PLP viewed before a purchase, how could i do that?

In Report Top Items API (https://adobedocs.github.io/analytics-2.0-apis/#/Reports/runTopItemReport) - 'startDate', 'endDate', ‘dateRange’ and ‘lookupNoneValues’ query parameters are not working.It is not at all filtering the response. Without applying filter:After applying filter on dateRange field:In both cases we are getting same number of records. Same with other mentioned fields, it is not filtering the data. Could you please give some details why it is not working.

 We would like to track the visitors with the help of tracking code on sub domains of a website.example - when a user redirecting to registration page ( where tracking code is not implemented)  from previous page xyz, we don't want to lose the value of the tracking code from page XYZ  to registration page. (same session --> keep track of users, necessity to keep track of campaign, different domain will not carry the tracking code.)* what will be the ideal solution to the query above? 

Hi, I read all threads about the subject and I haven't found clear answer. Let's say we have Adobe Analytics implementation with vsitorID (server side by Tealium EventStream) We would like to migrate to Adobe Cloud ID (ECID) identifiers. My understanding was that we can enable ECID in parallel to visitorID, have some months of traffic with both identifiers and then turn off visitorID to smoothly migrate visitors which came to the website in between. But the way how it works in our test is following: Scenario (values are created by me)1. Visit with visitorID=123 only2. Visit with visitorID=123 and ECID=abc => the same Visitor3. Visit with ECID=abc (without visitorID) => NEW (2nd) VISITOR  Why visitor with the same value as ECID is not stitched before and after turning off visitorID?Is there a way to migrate from visitorID to Adobe Cloud ID without completely loosing existing Visitors?

 Hey all, I am trying to pass data from Adobe Analytics into another application using 2oath authroization within an Analytics Project API To do so the destination requires data related to the Token Endpoints which I am not able to find. For context, I am Analytics owner, not a developer, and  in my previous uses of the APIs (ex. Supermetrics) I have only needed the ClientID and Client Secret and OrgID to successfull connect. This application is asking for Authorization Token Endpoint and Token Endpoint URL : i have gone through the API documentation and any reference to the Endpoints defines them, but doesnt help on where to find, or who can create / identify ( https://experienceleague.adobe.com/en/docs/experience-platform/destinations/destination-sdk/functionality/destination-configuration/oauth2-authorization) Fields Required to connect AA to ApplicationsClient IDHAVEClient SecretHAVEAuthorization Endpoint URLCANT FINDToken Endpoint URLCANT FINDGlobal C

Hi all,How is a 'new visitor' defined?  A new visitor is a visitor who hasn't been to you your site in xx days? 30, perhaps?  Cannot find a definition.Thanks,Marty

Hello I use report builder to update monthly sheets. Since this months the 'Manage' button does not load / show the wizard to manage all my data blocks. When I click on 'Refresh' though after having clicked on 'Manage' it gives an error message that the 'Edit Requests form' first needs to be exited (see screen shot). When I first click on 'Refresh' it runs the refresh for all data blocks. I have tried to restart my computer, I have deinstalled and reinstalled report builder (version 5.6.57). I use Microsoft Excel for Microsoft 365 (version 2410). Does anyone have an idea what to do and how to solve that?Thanks a lot!