Adobe Analytics

Hello All,I'm currently working as Adobe Analytics Architect in the banking domain using Tealium iQ for tag management. I have dealt with challenges like login flow tracking, secure data layer usage and mobile app analyticsCurious to hear how other handle:Tracking insecure/authenticated environmentsAvoiding PII data collectionsAligning mobile + web analytics strategiesLet's share ideas!

Hi Analytics Community, We’re excited to share a powerful new addition to Adobe Customer Journey Analytics: the Data Insights Agent, a generative AI assistant designed to supercharge your data analysis experience! What is it? The Data Insights Agent is an AI-powered conversational tool that helps you explore your data in natural language. Ask questions, and it will generate visualizations like line charts, bar graphs, cohort tables, and more, all within your Analysis Workspace. Key Highlights: Ask data questions in plain English Get instant visualizations and summaries Supports follow-up questions for deeper insights Saves time and boosts productivity Availability: This feature is part of a phased release starting May 28, 2025, and will be available until November 30, 2025 (unless extended).   Learn more here and see it in action: Visualize data with Data Insights Agent in Customer Journey Analytics

Hi there,We’re currently trying to schedule a report from a workspace that includes two panels, each containing thousands of items. Right now, we’re downloading them manually via the “Download items as CSV” option, since the scheduled reports only include the first 50 items per panel. I’m wondering if there’s a more automated way to export the full dataset from each panel. Any guidance would be appreciated! 

Can alerts configured in Adobe Analytics be accessed or retrieved via the Adobe Analytics API?

A stakeholder wants to download a freeform table with a breakdown to be able to see the full rows for the breakout. Example provided below of Category with Product breakdown, my stakeholder wants a download that shows every product row for the category.When I highlight Category and select Download Items as CSV (Category) it just downloads the category data with no breakdown.When I highlight Product and select Download Items as CSV (Product) it just downloads the product data with no category data.When I highlight Category OR Product OR Category & Product and click Download Selection as CSV it will only download what is selected.When I highlight the table and click Download Selection as CSV, it only downloads the tables with the 5 rows of the breakdown. I could in theory expand the table to show more than 5, but we will likely have situations where the rows exceed 400 anyway. This workaround would be too manual/pose issues.Additionally my stakeholder does not want a report from

Bonjour la communauté,Les définitions très théoriques de AA ne sont pas toutes claires pour moi concernant le panneau "Résumé de la page". Notamment concernant les visu suivantes (voir pj). Auriez vous des explications plus concrètes avec des exemples ? Merci pour votre aide. 

SO I am migrating dashboards in AA to CJA via component migration. But I am unable to find calculated metrics in the dropdown. I am trying for bounce rate, I am able to do bounces in derived field but not bounce rate. Only dimensions, metrics and derived fields are showing up in dropdown in Component migration interface. Any turn arounds for this ?

Hello,I'm seeking assistance in validating some Adobe Analytics data. My analysis indicates year-over-year data differences ranging from 200% to 600% within certain date ranges.I'd like to cross-check with you to determine whether these substantial variances are accurate and anticipated, or if there's any reason to suspect data integrity issues during those times. I have Attached the Image  Thank you in Advance

Hi all, I have a use-case where I have to implement the analytics tracking for youtube embedded videos. I have tried using two extension one being youtube playback and other one is youtube player embed but neither is giving me the desired outcome. I am thinking if the videos are inside the iframe tag which is the primary reason it is not getting loaded. Does anyone has experience on handing this use-case and provide an appropriate solution.

Hi Community,I’m trying to recreate a trend line chart and a freeform table in Adobe Analytics Workspace, based on a screenshot shared by a client (attached below). Unfortunately, I don’t have access to the original project — just the image.From the screenshot, it seems there are two trend lines for a metric (possibly "Internal Search: Successful"):One line excludes data from Jan–Apr 2023 (shows flat line in the beginning).Another line includes only Jan–Apr 2024 (shows spike in the middle).Below the chart, there’s a freeform table also split based on these same two conditions.I want to replicate this kind of setup for a different metric — let’s say “Visits” — for learning and practice. I have access to Adobe Analytics via the free Adobe University access.Could someone please guide me:How to create these two segments correctly (exclude Jan–Apr 2023 and include only Jan–Apr 2024)?What’s the best way to apply these segments to a trend line and freeform table?Should I avoid using “Date Ran

  I've noticed that the x-axis labels on my chart aren't accurately reflecting the chosen date range for the visualization. This is impacting my ability to interpret the data correctly. Could you help me understand why this might be occurring and how to resolve it? 

Came across a scenario where a cja report based on profile dataset, was enabled for upsert and a batch containing records with otnly one field was inserted while keeping other fields unmapped. Now the cja report’s metrics are lost for all the other fields. Any suggestions to undo/correct this. Shouldn't CJA consider other dimensions as it is an upsert enabled dataset

Hi This is Muthukumar from Ampliz. I am learning Adobe Analytics through your demo access with my mail id muthukumar.V@ampliz.com and I would like to get access for Data Collection and to understand, how to add tags and create rules using Luma site. And I need access of luma login site. How to get it for training purpose?

Originally airing on May 28, 2025, our experts discussed the transformative world of content analytics, powered by Adobe's cutting-edge AI technology. Content Analytics revolutionizes the way you measure, understand, and optimize content performance.  You can view the replay from the episode page and find additional recourse commented on during the live event: Content Analytics - Optimize performance with AI insights Use this thread to ask our experts additional questions related to the Experience League LIVE session. Thanks and we hope to hear from you!

We've noticed an issue in Adobe Analytics where a single campaign tracking code is being attributed to multiple last touch channels (e.g., some users end up in "Direct," others in "Display") when looking at "entries" metrics. It is bit strange because tracking codes should only be attributed to paid channels. Could this be an issue with our processing rule or something else (maybe issue with entries?)? For context, there were no major changes to our processing rule.

  Introduction When working with Customer Journey Analytics (CJA), encountering "No Value" entries in reports and dashboards prompts important questions about data quality, collection methods, and reporting accuracy. These instances need careful monitoring as they may reveal hidden gaps in data collection. The main challenge lies in distinguishing between two scenarios: when "No Value" entries need investigation by data source providers, and when they simply reflect the natural flow of data into CJA. Understanding this distinction is crucial for maintaining efficient analytics operations. This guide will help you make informed decisions about "No Value" appearances in your CJA implementation. Understanding "No Value" in CJA "No Value" appears in CJA reports when a dimension has no corresponding metric value during the reporting period, regardless of the report type.  Seeing "No Value" in your reports isn't always a sign of an error or data collection issue. It's often an e

Hi all, I am trying to find a way to calculate the number of (specific) hits until a specific page in a visit, so basically something like the Adobe Metric 'Average Page Depth' but for hits. I found the presentation from Audrey Salerno from one of the Adobe Summits on sequential segmentation and excluding the 'after sequence' hit. I wanted to use this for counting the hits before my target page, but before I built it with page views to check whether the result will be the same as with the metric 'average page depth'. I understand the native Adobe metric counts including the target page and this workaround with the sequential segments excludes the target page. So I expected a slight difference. Unfortunately it is quite big. I used Audrey's approach with Visit instead of Visitor, because I only want to see the number of pages within a visit. I also added the segment 'Entry page = homepage' as I wanted to count the number of pages to the target page starting from the

Hi folks,We recently migrated our app's Adobe Analytics implementation from the legacy Adobe Mobile SDK to the newer Adobe Experience Platform (AEP) SDK.During testing, we observed a significant change in how visitor IDs are tracked. Previously, visitor identity was maintained using the AID (Analytics ID), whereas the AEP SDK now uses the MID (ECID).This has introduced a challenge in app update scenarios:Existing users have an AID from the previous SDK.After updating to the new version of the app, they are assigned a new MID.In the first call after the update, both the old AID and the new MID are passed together. (In some case we do observe that the AID is passed in all hits along with the MID)However, when analyzing the data for the test session, it appears that these are being counted as two separate unique visitors, resulting in a discrepancy in the unique visitor count for returning users. I came across Adobe documentation that explains how a similar issue is managed on the we

Hello, We are trying to get iPhone model and generation details for example 'Apple iPhone Pro Max 15.' Reports now show above 97% of devices bucketed as 'Apple iPhone' and the rest do have the 'Apple iPhone Pro Max 15' level of detail but 0.2% per row listing a device. Is this something which will only work if 'Use device to lookup for the following information' is checked and user agent disabled? any extra steps on mapping? Also looks like Adobe relies on DeviceAtlas, is this something that is already included in Adobe Analytics or a subscription needs to be bought separately?   Thanks, R

We have implemented Adobe Analytics in my organization and we are currently in the process of rolling it out across the business and using it as our source of record for all things Analytics. One issue that has been raised though is that our overall traffic in Adobe Analytics is much higher than what we see in Google Analytics. We have found that the discrepancy is being driven mainly from our mobile application traffic, and solely within the Android operating system. While I understand that the collection methods differ slightly and there will always be a difference amongst platforms, I am trying to understand why that difference is SO large for the Android platform I took a look at a day's worth of data for Monday 7/31/23. For iOS mobile app traffic only -- I see users (unique visitors in adobe) and sessions (visits in adobe) are well within our tolerable delta with Adobe +3% and +5% on unique visitors & visits respectively:DatePlatform OS Unique Visitors (Users)&n