Adobe Analytics

I´ve many questions in regard of cross-device tracking:1. We have many websites and a couple of apps (authenticated ones) that we would like to track the users. For instance, one of our products has an app and web version and some customers use both. But on a monthly basis, this user is the same for us, regardless of the platform it used, so we would like it to be unique (active user). What would be the best way to track this user? Would it be using our authentication ID (userID) since this ID is unique for each user?We do have a global report suite that we would also like to know about this user journey among all our authenticated products. What are the options to accomplish that?2. setting up a user ID.for our websites we already have that, we have an userID eVar that is the same in all our report suites, including the global one, and getting the userID from a data layer. However, we are struggling to do the same for our app. In the app, I do understand the general idea tha

In the old Analytics user system you could see when a user had last logged in (or if they had never logged in).  This is no longer available since the user management was changed to adminconsole. We have a lot of users, some of whom we know have left the business, and I'd like to delete users who haven't logged in for a particular length of time.    Is there a way to see last logged in date in the current interface?

Hi, I have a 37 day time range set in panel, for one metric, I need UVs who did  less than 3 visits in last 7 days of the 37 day time range.Just doing Visits < 3 is considering the whole 37 day range :    Doing Visits < 3 and 7-day time range is also giving the wrong numbers ( validated with another panel where only the 7 day range is set in panel)   Could anyone help with the right logic to be applied here? Much Appreciated 🙂  

We're a news site and we track the headlines of our articles via a prop variable. For some reason, special characters like quotation marks and apostrophes are replaced by a series of numbers and icons within Adobe. Does anyone know why this might be happening, and is there anything we can do to track headlines without having to remove special characters from the tracking tag?   Thanks Graham

Hey - I am setting up new marketing channel processing rules, and I am hoping to find a way of validating that my rules for Display View Through's are working the way I expect. Assuming I see a display ad for company x, and instead of clicking on the ad, I visit company x's website directly... is there a way for me to see that the hit for that visit was chalked up to a Display View Through (last touch) using chrome developer tools?

訪問者数をカウントする際の定義が知りたいです。 リスティング広告のクリック数とAA上での訪問者数に大きなずれがあり、 クリック後訪問者としてカウントされるためのロジックを教えて頂きたいです。

In creative marketing, quantifying the ads’ influence on website traffic, performance optimization, or even business impact is often overlooked. But there are ways to measure it with the right tools and data-driven mindset. Using Adobe Analytics for ads optimized for link clicks or landing page views, we can view creatives beyond aesthetics and drive a more objective approach in identifying campaign effectiveness. This is when campaign tracking codes are certainly most helpful! 3 Ways Adobe Analytics Can Quantify Creative Performance 1. Identify the Best Ad Format Which Brought the Highest Traffic and Desired Website Events Based on the data set below, despite the Carousel ad format having lesser web entries than Image ads, but in terms of website entry rate, it performed as good as image format. While Videos had the lowest website entry rate. From various digital campaigns I’ve seen, this is expected since the priority for video ad formats are not for link clicks but more towards vide

I uploaded Clickshare IDs and created segments for a campaign that is running. One thing that is confusing to me is that the Clickshare IDs and unique visitors don’t match the actual send quantity. I am seeing multiple unique users for each Clickshare ID. Is there a reason I'm seeing multiple unique visitors per clickshareID? Shouldn’t I only be seeing one unique user per clickshareID?

Is Learning Phase a myth? I can’t find an ad platform that had a more detailed explanation on this phenomenon than Facebook. Each time one of your ads is shown, the delivery system learns more about the best people to target, times of day to show the ad, and placements and creatives to use. The more an ad is shown, the better the delivery system becomes at optimising the ad’s performance. Stefan Johanson succinctly explained it that when you never allow your ad sets to pass the learning phase and then start delivering the real results, you’ll always be in the learning phase. In other words, ads are not instantly smart, it must gather enough experiences or data and insights to learn and stabilize. Fear not, because aside from the native platforms, Adobe Analytics helps you identify opportunities to optimise your campaigns. 3 Critical Ad Optimisations Using Adobe Analytics 1. Eliminate Ads with High Drop Off Rate Each ad asset has its unique tracking codes, using this dimension, you ma

Hi,   Is there any way to get the string values to be added in Raw data report from Data warehouse report in a CSV format. For ex: We need the variable value is 00005265. But in the CSV format instead of showing this(00005265) Value it is showing (5265) Value.   The value is coming perfectly in the website as well as reports. The issue is happening on Raw data reports from Data Warehouse request.   Let me know how can we solve this.   Thanks, Sudheer.  

When it comes to your marketing funnel, paid digital media's business impact may be diluted by some gaps in attribution and the multichannel touchpoints of customers. You are not alone in this challenge. Despite our best efforts in tracking campaign performance and having digital analytics in place, some leads may still fall in the cracks and become organic leads that may be interpreted as having nothing to do with your digital campaigns. This may resound to many digital analysts especially when some of the clicks to the website from your digital campaigns were missing. Here are proven ways using Adobe Analytics to Show your Digital Marketing’s Impact to Leads Creation: 1. Correlation Analysis of Last Touch Channels There are various scenarios when leads come to your funnel primarily from internal sessions timeout or direct channels, here’s a way to decipher that nuances. But if it came from natural search, search engine optimisation (SEO) may take credit. Correlation analysis wil

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In the table below, is there a way to get "Single Page Visit Rate" to show the average of the two segments instead of the sum?    

Hi. I currently have a freeform table that shows how many times users visit the main page and then the subpage that contains documents. My question is, is there a way to know which documents they open or download when they access the document page?     Thank you very much.  

Hello,   We have two events to track the PDF Download, event 43 is tools, and event 13 is PDF Brochure.  However, when the user does not refresh the page and clicks the button multiple times, the two events will be fired repeatedly.  I tried to add clear variables to the rule. But it didn't solve the problem.  So,  I have no idea how to fix this issue. Any advice is appreciated.   Thanks again!

I am curious what the difference is between the Metric "Visits" and the segment "All Visits" in Adobe Analytics. They seem to be different in my platform and I cannot find out why that might be. 

Hi all, I'm trying to create a segment to differentiate between whether a visit clicked save car on the car on the carpage or from a recommendation. To accomplish this, I want to create a segment where prop5 = stocknum of carp on carpage. However, I only get the option to check if prop5 equals a string value. How do I create an equality test for if prop5 equals stocknum of car on carpage, which is another dimension?

Welcome to the 3rd edition of the Adobe Analytics Community Lens!   The Adobe Analytics Community Lens is like your community bulletin board highlighting the latest updates from the Adobe Analytics Community in one place.In this edition, we are sharing updates from November and December 2022, including, the most viewed Adobe Analytics content on Experience League, as well as the latest product releases, upcoming and past learning opportunities, and a lot more!   Adobe Analytics Community Lens  📅EVENTS AND OPPORTUNITIES📅 Adobe Analytics Champions Office Hours, Tuesday, Jan 17, 10:00 AM (EST) Come join some of our Adobe Analytics champions as they answer your questions here! Adobe Analytics Community Q&A Coffee Break, Monday, January 30, 10:00 AM (PT) We'll be joined by the North America East Virtual Analytics User Group, experts from a variety of backgrounds who regularly use Adobe Analytics in their careers, who will be signed in here to

Hi,I'm not sure if this question pertains only the setup of Adobe Analytics at my company.I use Omnibug as tracking call debugger. Omnibug lists among all other information the "Object ID", which corresponds in most cases to the current page URL or the name of the clicked link on the page. It appears as "oid=https" in the full URL for the call.Where can I get data to report on this? I mainly use Workspace, so I would highly prefer to find it there, but anywhere else is fine. I've asked at colleagues of mine and they use the Activity Map, but that is not what I'm looking for. If you also have recommendations on how to make this information appear as report this would be great (I'm assuming this is possible since the information IS in the full URL sent with the page request).Thank you in advance!Floriana

I have a form for which the form steps are captured using an event (metric).   on seeing the form steps in fallout visualization (taking visitors) vs seeing the form steps in table builder /freeform table, As numbers are different for both visualization (which is obvious), how do we interpret or understand or use that data? 

Hi everyone,   I'm trying to measure post view impressions.   I know how to measure impressions https://experienceleague.adobe.com/docs/data-workbench/using/page-tagging/acquire-ext-measures/c-msr-adv-imp.html?lang=en   However, is there a way to track post view conversions (without clicks). Say:   1º A user views a display ad 2º The user the next day navigates to the website and converts.   Thank you for your help,   Regards

Hi everyone! I have a question... assume that a media publisher web page has recommended article on their pages and also has regular articles as a suggested default on same page. In this case both seem to have normal urls and it looks like a recommended link, while one is actually a regular article in the web site, not a recommended one.. Is there a way to distinguish between these two and measure the click on recommended one only?