Adobe Analytics

They say the only constant in life is change. This adage rings true, especially for those working on analytics teams. Assembling a proficient analytics team can feel like a never-ending cycle of training and retaining. However, this tiresome cycle can be broken.Join Adobe Analytics Champion, Matthew Coen as he shares his insights on how to not only recruit and retain talented individuals for your analytics team but also prepare for and mitigate the effects of employee turnover.  

My stakeholder is asking to identify if users are returning to application and i wanted to check if we have any unique variable tagged to each user that i can export to check how many time that user have logged in.

When I add landing Page as exception to a rule, the rule stops working in the other pages of the website too. Can anyone help with landing page set up as exception

Does your organization currently have media tracking for Adobe Analytics implemented? If so, do you have a high confidence that the data collected is correct? Do you know when the last time the implementation was updated? And most importantly, do you have a plan in place to make sure the implementation is correct and stays up-to-date going forward? To answer these questions, start by checking the basics:   Let’s assume you have access to Analysis Workspace and can set up a basic dashboard. When you create a new project, be sure to select the correct Report Suite, then search for the following: Content Name (variable) Media Time Spent         NOTE: If these are not visible, re-enable Media Reporting in the report suite settings.   In Analysis Workspace, add the Content Name (variable) dimension along with the following metrics: Media Starts, Drops Before Start, Content Starts, Content Complete, Avg Media Time Spent and Avg Content Time Spent, as such:

Hello Adobe Analytics Community,I am facing a challenge with multi-channel attribution and the integration of offline data. Our company utilizes both online and offline marketing efforts, and we need to accurately assess the impact of each channel on our conversions. We have been successful in tracking online channels, but we are struggling to incorporate offline data, such as direct mail or in-store promotions, into our attribution model in Adobe Analytics.The main issue we are facing is matching offline touchpoints to specific visitors in Adobe Analytics to create a holistic view of the customer journey. We have been considering using a unique identifier, such as a customer ID, to link offline interactions to online data.Has anyone had experience with a similar situation, and if so, what methods or tools did you use to incorporate offline data into your attribution model in Adobe Analytics? Additionally, how did you handle data accuracy and privacy concerns when integrating offline a

I would like to get the demographic data of visitors(visitor gender(male or female), visitor age) on adobe analytics.   Could you please let me know what are all the possible ways to get this information on adobe analytics?   Thanks,

Didn't find any specific implementation document for Salesforce + Adobe Analytics Integration. Has anyone any tried and tested guide for that? Thanks

Hi,I´m new to Adobe Analytics thus still getting to know the platform. I´ve a basic question, is it possible to get the measures from GAds paid campaigns into Adobe Analytics? The company´s goal is to keep all analytics in Adobe but we will still have to run campaigns on Google. To avoid having to check both platforms and also keeping GA on our products, is there a way to import our measures to Adobe?If so, what´s the requirement. I got the impression that you need to have a specific Adobe subscription for that but the consulting company that did the implementation for us insists that Google Ads vs Adobe Analytics implementation can be done via Launch. Any insight on this is much appreciated

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Currently we are analyzing the paid media campaigns manually which is labor intensive work with more risk of errors. The integrations with Facebook, Twitter and Google ads will enable us to monitor the performance in real time and suggest optimizations to the relevant teams quickly and effectively.Below are my questions:1. How can we integrate paid search data from digital advertising platforms like Google AdWords with analytics? Below is the link which helps: https://experienceleague.adobe.com/docs/analytics/import/use-cases/paid-search-metrics.html?lang=enBut this would be the manual process that we have to do every time. 2. Is there any way we can automate this process? If yes, then how? If no, then please suggest any other alternatives. 

What would be the best way to review an existing dashboard so it means our new marketing objectives?

I would like to use the data from Adobe Analytics to run a Google ads campaign. Therefore, I need to connect Adobe Analytics to my ad account. As I'm not used to working with Adobe, I have no idea where to start. Could somebody help me with this set-up? 

Hi Community Friends!Just had a conversation with a developer who was curious if Adobe Analytics can consume feedback widget data. The widget would appear on roughly 1K technical content AEM pages. Feedback WidgetDid you find this content helpful? Yes/NoPlease tell us how we can improve: string (300 characters) AA is preferable to store the data because many content team members already use AA.Has anyone implemented something like this (either in or outside of AEM) and pushed the data to AA? Are there extensions that do this, or something else you recommend?  I think regular tagging could help (tracking Yes/No events), but curious if an eVar is a good method to hold text data (although max is 255 bytes).Thanks!Curtis 

We used "MobileServices.processGooglePlayInstallReferrerUrl(referrerStr)" previously in our app code, now as Mobile services has been deprecated, is their any alternative function/class available for this function from Adobe? Thanks in advance.

How can I share my private folder with other team colleagues, so they can also use it? Thank you!

Seeing errors come through as jsonreader in Adobe Analytics.. What does the jsonreader error mean?  Thank you 

Hi everyone, I want to set up a dashboard or report where I can track how many visits a certain group of pages receives on average in the first 30 days after publishing (or first week, first quarter, etc.). I have access to the publishing date as an eVar but I'm unsure how to use it to create my report dashboard. Anyone have experience with building something similar? I'd be happy for any hints on how to get started.

Hello Team, I understand that it is possible to manage consent for Adobe Analytics using the ECID extension. I would like to know how the ECID extension performs in relation to GDPR and CCPA, as compared to the One Trust library. Additionally, I would appreciate information on the specific configurations required within the ECID extension to ensure compliance.

Web analytics is an important martech stack for brands, web analytics tools or solutions are helping brands to better understand their customers, improve website performance, measure marketing effectiveness, optimize the customer journey, and track website KPIs. This information is essential for making informed decisions and staying ahead of the competition.One of the Industry leading solutions and my favorite is Adobe Analytics.You might already know that Adobe analytics works on a javascript library called Appmeasurement.js. We deploy this script either through a TMS(Tag Management Solutions) or directly on the websiteSimilarly, if you are using Adobe Target, Adobe Audience Manager, and Visitor Identification solutions, each of these solutions has its own independent scripts, different cookies, and different endpoints.However, recently Adobe has come up with the concept of one javascript library, one endpoint, and first-party data collection. Replacing all of the above javascript lib

Hi Adobe ExpertsWas wondering why the numbers between Referrer Type and Marketing channels differ.We have measuring referral traffic from site www.xyz.com  which is an external domain.Marketing Channel -> Reffering Domain - > Marketing channel detail number is different from Referrer Type - >Other websites -> Referrning Domain .Any insights on why its different and as to which number we need to be taking for client reporting would be helpful.Thanks

How do we remove unspecified completely from the reports?Apart from unchecking 'include unspecified' in the report?

Hi We have configured marketing channels using processing rules and would like to understand how can we test them in lower environment. the website is not live yet Configurations are as below 1. Branded Paid    Matches Paid Search Detection Rules    Search Keywords -> contains -> website related keywords  2. Generic Paid Search    Matches Paid Search Detection Rules -> Does not contains -> website related keywords    3. Natural Search    Matches Natural Search Detentions Rules 4. direct    Referrer -> Does not exists 5. Email    utm parameters 6. Social    refering root domain -> contains -> facebook.com etc    7. Referral    Refering Domain -> is Not Empty