[Adobe Summit 2024] Post-Lab Discussion: Transform Site Data into Strategic Success & Action with Workfront [L316]
- March 14, 2024
- 1 reply
- 933 views
Are you planning to attend the lab "Transform Site Data into Strategic Success & Action with Workfront [L316]" at Adobe Summit this year? Session leaders @karthiksuripedd and @surc will be monitoring this thread for any post-lab questions you may have.
While the session is no longer available, you can view the lab resources below.
Session Details
Insights generated from Adobe Analytics are often communicated via email to report users like the marketing team. However, the lack of clear next steps, delays in reaching the right people, and the analytics data existing outside of marketing work streams means that timely action on crucial insights is hindered. All this results in missed opportunities and delayed, or lost, market impact. Learn an end-to-end integration between Adobe Workfront and Adobe Analytics in which captured insights result in the right work priorities assigned to the right teams for immediate action.
In this lab:
- Create Workfront requests based on Adobe Analytics insights
- Create Workfront projects based on generated requests
- Analyze captured insights and the actions taken