Can someone provide info on the following App related questions -•       Can we utilize the campaign variable (v0) in an App implementation the same way we use the variable (and getQueryParam plugin) in a typical set up?  Are there supporting docs to help us understand this implementation?•       Wh...

Thanks again, Brian - this is helpful.  Just so I fully understand, can you provide an example of when MATCHES vs. CONTAINS would differ?  Using the "Search" example below, if the rule for "Page" MATCHES "Search", then it will match any page that has the substring "Search" in it, including "Search R...

Thanks for the quick response!   Based on your description, doesn't MATCHES then do the same thing as CONTAINS?  When would I used MATCHES and not CONTAINS?

Hey there,Can someone tell me what the difference between "MATCHES" and "EQUALS" is when used in the segment builder?  And when I would use MATCHES and not EQUALS?  I used them the same way and both gave me the same result.Thanks,Rose