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ayeshas15857978
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Re: Sequential creatives
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ayeshas15857978
- Adobe Advertising Cloud
Hi Manoj, Programmatic bidding would be for the ad slot. If the bid matches and the ads gets placed on the ad slot for display it will execute sequential creatives for the same day to the same user (which is not guaranteed). Each time the ad will populate, before that programmatic bidding plays the role for the ad slot to be won and ad to be displayed on the same. Thanks,Ayesha

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ayeshas15857978
- Adobe Advertising Cloud
Hi Manoj, Yes, each creative will be delivered to the same user as different impressions. Yes, the frequency cap plays a role here. Example: You have 3 creatives in a sequence and the frequency cap is 4, the same user will see 1st creative on 1st visit and 2nd creative on 2nd visit and then the 3rd creative on 3rd visit, further on the 4th visit the user will again see 1st creative.If the frequency cap is set to 2, the same user will see the 1st creative on 1st visit and then the 2nd creative on...

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ayeshas15857978
- Adobe Advertising Cloud
Hello All,I, Ayesha Singhal, working with EMEA GDC AMO Consultancy for 2.5 years now, am into digital domain for 6 years across various platforms. I am looking forward to answer on the queries posted on this community plus learn alongside with interesting discussions and brain storming over interesting topics.Thanks,Ayesha

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ayeshas15857978
- Adobe Advertising Cloud
Hi Manoj,Please refer to Adobe Digital University for demos on the product.There are guides that can help you additionally, I'll send the same to you over an email and will walk you through, if need be.Thanks,Ayesha

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