since ‎30-05-2017
‎10-12-2019
deepp51948019
Level 1
Re: Click Accuracy relation to changing competition levels
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deepp51948019

deepp51948019
- Adobe Advertising Cloud
Adding to above answers, Yes, competition can impact click accuracy, because the click forecast is based on historical data collected by AMO and due to competition the click volume is different from ongoing trend, it reflects as click inaccuracy.A massive budget shift can impact this accuracy too as the forecast remains based on the historic data.In case you experience major inaccuracy for some days it is recommended to exclude these dates for Data collection bucket, such that the forecast is no...

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Re: Analytics Integration with AMO
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deepp51948019

deepp51948019
- Adobe Advertising Cloud
Hey Ishita,AMO and Adobe analytics is integrated in case the client is utilizing both the tools.It is a bidirectional data flow between AMO and Adobe Analytics. As mentioned by Ritika, Conversion data flows from Analytics to AMO. On the other hand AMO data also gets transferred to Analytics.Apart from the performance related data, we can use Audience segments built in Analytics for AMO display campaigns. These can be found under Marketing Cloud segments.Best,Deep

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