Adding to above answers, Yes, competition can impact click accuracy, because the click forecast is based on historical data collected by AMO and due to competition the click volume is different from ongoing trend, it reflects as click inaccuracy.A massive budget shift can impact this accuracy too as...

Hey Ishita,AMO and Adobe analytics is integrated in case the client is utilizing both the tools.It is a bidirectional data flow between AMO and Adobe Analytics. As mentioned by Ritika, Conversion data flows from Analytics to AMO. On the other hand AMO data also gets transferred to Analytics.Apart fr...