I would need to start in the Marketing Channel Manager under Admin >
Edit Settings > Marketing Channels. From there you need to set-up all of
the channels that you will be grouping traffic into. After creating
those, you need to apply Marketing Channel Processing Rules so split
your traffic into the channels you created.
Absolutely agree Jeremy. A use case for us would be looking at the start
of searching that we pass as an event and the addition to cart. By using
this we can look at how changes we might make would decrease the churn
and increase the efficiency of users finding what they want.
I definitely upvoted this idea. The capability looks like it might
already be based in extending the existing "Time Prior to Event"
dimension. The buckets might need to be a bit more granular though along
with the ability to have the average.