Hi all,I'm from Rio de Janeiro, Brazil. I've a technical background (graduated in IT and studying some Big Data concepts now) and I'm working with Web Analytics since 2008.Now I'm working as a Web Analytics Specialist at B2W Digital, the biggest ecommerce of Latin American.Working with Adobe Product...

Hello,I'm starting to use Audience Manager and I’ve some questions about it. Can you guys help me please?What the real concept of Traits? What is the difference between Traits and Segments? Traits are more specifc and Segments "global"?I've an eVar at Adobe Analytics that uniquely identifies  users....

Hello,I'm starting to use Audience Manager and I’ve some questions about it. Can you guys help me please?What the real concept of Traits? What is the difference between Traits and Segments? Traits are more specifc and Segments "global"?I've an eVar at Adobe Analytics that uniquely identifies  users....