Adobe Analytics is limited out-of-the-box to First Touch and Last Touch
attribution models. In some cases in makes sense, but limits the ability
to dig deeper into the user path and attribute performance accordingly
to the proper marketing channels. A few blog posts highlighting various
models now offers for free by Google Analytics puts Adobe Analytics'
offering behind the curve. Adding the option of time decay, position
based, weighted, or even algorithmic attribution model would be a huge
plu...