This is fairly straightforward to setup adding data (computed aggregates) to the temp table in the query, followed by a Fork and then multiple Cell activities (one for each of r, f and m), then appending the segment codes together to get the RFM group. They can then report out on it, target specific RFM groups, or have dynamic content based on the RFM group. The best practice is to pre-aggregate the scores on a daily basis or whatever frequency new transactions are available (in the DB or throug...