This is fairly straightforward to setup adding data (computed
aggregates) to the temp table in the query, followed by a Fork and then
multiple Cell activities (one for each of r, f and m), then appending
the segment codes together to get the RFM group. They can then report
out on it, target specific RFM groups, or have dynamic content based on
the RFM group. The best practice is to pre-aggregate the scores on a
daily basis or whatever frequency new transactions are available (in the
DB or throug...