It is good to know that I was not wrong about the "expected" behavior...and I did not know about the 2 week "lifetime" expiration. The problem for us is that the QA people are clearing their cookies and closing then closing their browsers after seeing the variant. The variant gets set to 0% in Targe...

We have noticed that a variant in a Target activity is very "sticky". Once a user sees a variant they can not get out of it, even when that variant is changed to zero percent in Target. We have tried clearing cookies and then closing the browser, and even then we see that zero percent variant experi...

Thanks for responding. I assumed that was the case, but hoped there was some way to do it.

Is there a way to remove a visitor from an AB test after they have already been added to a variant? My problem is that the user enters the test on an unauthenticated page. The test is only for New Visitors. Later on this user authenticates so I now want to kick them out of the A/B test so that they ...