I'm simplifying a bit here, but hopefully this helps....From a coding perspective, there are two primary ways to send in data to Adobe Analytics.  In javascript, those two methods are:s.t() - page views.tl() - link callThose methods determine the "page event" of the hit, which are further defined he...

Also keep in mind that there is a "First Touch" attribution model as part of Attribution IQ (Report time attribution).  This works a bit differently from the evar concepts so far discussed.From this lens, the date range of the report can come into play, depending on your lookback window (visit/visit...

Oh, I see.  You are trying to load page-level metrics from Analytics into the AEM page.  That integration can be a bit tricky.  The biggest issue I have seen with the integration is a mismatch in the pagename value that AEM uses in its API queries and the pagename values used for Analytics tracking....

Can you elaborate on what issue you are seeing with Activity Map?  For example, are you having trouble getting the Activity Map data to be sent on the image requests or is it more of a problem with rendering the overlays?Some things you may consider checking:On you web page, open up Dev Tools and, i...

There have been a number of reports of "links to projects/reports" not working.  In particular, the issue seems related to either user migration and/or Experience Cloud Logins.From your example above, it looks like you may still be using legacy Analytics logins, which breaks a little from what we've...

For the most part, the results would be the same.  However, I generally recommend that rules be set up to pull from as close to the source of truth as possible.  So, if Tracking Code is pulling from a query string parameter, the processing rule should also pull from the query string parameter.The re...