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larsh22048968
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Re: Segments in AAM for Dynamic Remarketing
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- Adobe Audience Manager
Yes, You would use a DCO tool to stich 1:1 product ads-together from various graphic elements based on what your visitors have looked at the last time (like with recommendations in Target). And then use AAM for cross device targeting, funneling, impression-capping and target high value segments based on CRM-data and past behavour. Using a DCO-tool together with a DMP gives you a powerful retargeting tool, which enables you to personalize content, up-/cross sell and change look and feel based on ...

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Re: Segments in AAM for Dynamic Remarketing
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- Adobe Audience Manager
If you are referring to DCO (Dynamic Creative Optimization), this wouldn't be done through AAM but rather in our dedicated DCO-tool.AAM is in it's nature a tool to create segments/audiences from a range of common visitor traits, and not 1:1 product-remarketing.

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