You are absolutely correct. I misread the initial question as I thought it related to page level back button.Adobe Analytics does not capture browser back button. Apologies for any confusion casued.

Activity Map is a Analytics and report suite addition you can turn on to capture link and button info.You can then get click activity by link and region. The info will appear in next pages page beacon typically.If this is not enough then try using a custom link tracking using a s.tl manual implement...

Very simply depending on how you tag the click action one could use.Activity Map click instanceor Custom click eventThen create a segment based on:given page where visit includes a (you can even set rules to determine order of elements in segment, so that visit then action occurs)Activity Map click ...

Just curious how have you connected the click data into Adobe Analytics?I also feel alot of what you see is click fraud/bot type traffic. I often like to check referral traffic to align my ratio of error. The idea is that even if click data is unaligned then actual human based web traffic if still v...

Here is an Idea I used very succesfuly.For each Paid SEM advertiser have them embed under a custom URL variable in your SEM account a  custom ID. If you use Google and Bing for example. One for each. Then in all PAID search the IDs will be present. You then can filter on referrer contains the IDs or...

I just create 2 separate events:Form Completion EventFile Download EventEach triggered separately but since they are events I can then group users/visitors where event 1 or 2 or both are present. Create segments as needed to understand behaviours.Good Luck to you.

I encourage you to look at processing rules.Unique Processing Rules They are great at allowing you to take variables and then make new Calculated ones.Good luck to you.

I will answer in 2 parts:Part 1 There is if you check in network tab a timestamp variable you could capture... then check for duplicates and how many instances of each...t: 11/8/2019 10:4:40 3 240Part 2 Single page app tracking...I think the issue here is the manner of tracking. I assume you have cr...

What about the Adobe Marketing ID.https://dmpg.co.uk/visitor-ids-in-adobe-experience-cloud/ Its permanent and can last for Years. Caveats.if users accesses from a different device they will get a new IDIf users clears cookies they will get a new IDOther than that its very useful.

I can second this recommendation by ursboller.Add to it the ability to do SAINT associations and imagine converting a URL with 10 UTM parameters, to just one! Then be able to report on any Associated hierarchies(UTM like parameter) and even be able to make adjustments post data capture...