since ‎28-08-2015
‎10-12-2019
cplatt
Level 1
Hit Depth Vs Visit Depth for Add to Cart Rates
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cplatt

cplatt
- Adobe Analytics
I am attempting to identify Add to Cart rates for users who have gone to a certain page level then add to cart. Would it be more accurate to use hit depth over visit depth to determine the rate? What are the weaknesses for using one over the other?- E.g., For users who enter on page A then navigate to page B then adds a product to the cart, I would want to see this as a 2nd level add to cartI would imagine Hit Depth is more accurate but I could be wrong about how each metric increments. For what...

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Match Next Page Flow Results to Segments
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cplatt

cplatt
- Adobe Analytics
I am attempting to match the data obtained via the Omniture Next Page Flow report using segments. Is this even possible? If so, how? My attempts (simplified below) are always meet with failure.I am looking at users who enter page A then go to page B using the next page flow report. I have created a visit-level segment which expresses, Entry Page equals "A" Then Within 1 Page View(s) page equals "B"For the Next Page Flow report I get 135,000For the segment report using the visits metric I get 808...

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