Correct - you create a Sling Servlet in Eclipse here -- under the <packageName>.core.servlets: Then you deploy your project and the Sling Servlet is deployed as part of the OSGi bundle. Hope this helps.
This is an older article - but sounds like what you want to do. Build content in AEM - ie a newsletter and use Campaign to mail it: Adobe Experience Manager Help | Integrating Adobe Experience Manager and Adobe Campaign Standard to create Newletters