Hi Rama,For Audience Manager, usually the implementation teams work on
following items:Taxonomy setupDeploying AAM data collection
scriptsSetting up integrations with Analytics toolsSetting up
integrations with DSPs, Ad Servers, etc.When Audience Manager starts to
collect data, the Marketers can see the data points that are being
captured in the Unused Signals report. Based on that, the marketers
usually can traits and segments on their own without relying on the IT
Teams.Regards,Devinder