If you are going to use AEP and/or WebSDK, you can consider taking the Adobe schema for "productListItems" which is an array of objects automatically mapped to the corresponding product dimensions in Adobe Analytics, https://experienceleague.adobe.com/docs/analytics/implementation/vars/page-vars/pro...

It was in the old days where no Analytics Workspace and no Flow visualization, we needed to enable this option for path and fallout reports on traffic variables (prop only and no path report for eVar) in Adobe Analytics. However, with all the new features being implemented, we can use fallout visual...

Yes, and you need AEP to have this "destination". There are three products for AEP: RT-CDP, AJO, and CJA. I don't have access to them myself so unable to tell you which exact product gives you the capability but my guess is either RT-CDP or AJO. You need to talk to your CSM to understand more. Just ...

The Reporting API is not designed to get "ALL" data. It is the same API being used by AA Workspace and is designed to get a small chunk of data iteratively and interactively. If you really need to get ALL data using API, there will be lots of data expansions and iterations to get all combinations as...

If all you have is Adobe Analytics, the simple answer is no. Adobe Analytics does not have a "destination" feature to export any cookie-based segment/audience to other systems. You need to have Audience Manager or RT-CDP to do so. One possibility is sharing known users from AA to Google/Facebook usi...

My answer could not be helpful in this case. But my suggestion is always to use metrics for capturing numeric values. So you can freely create segments with different types of range, and perform calculations, and there are a lot more custom metrics to use than dimensions. Information like income ran...

As mentioned by @abhinavbalooni, they are just different approaches to data collection. You may think about the existing AppMeasurement and new WebSDK tracking is taking mass transit or driving to the office. Most of the analytics data should not be impacted, and calculations happening on the AA sid...

From the combination of target activity/experience, CTA, and visits. It gives you the number of visits where the users are exposed to the target activity and then click on CTA. As mentioned by @yuhuisg, target activity/experience are visit-specific dimensions, so you will get the count if the users ...

Simply saying no need to reapply any filtering, condition, or segmentation in AA. AT activity and experience are two more conversion variables passing from AT to AA for reporting. Only visitors satisfying the Target activity will be exposed to that and carry the activity/experience into AA.

As mentioned by @Jennifer_Dungan, there is no true universal data layer and you need to design and create one that is most suitable to your business and analytics philosophy. However, you may try to refer to some XDM schema provided by Adobe to get some ideas if you are planning to move into the AEP...