Dear miguelm62125791, I'm sorry to say your reasoning is not correct. The science of AB-testing is complex, nuanced and highly-specific; without going into too much detail all I can tell you is that even if the UI shows 99.9% confidence it doesnt mean absolutely anything (as in, it doesnt mean that ...

Hi, this is because Target is a tool and it can be used however the user desires. More specifically, Target doesnt know the test's sample size and so it continues to show Confidence even when the value is not valid.

Hi Rohit, I'm a product manager on Target and let me try to address your concern. First and most importantly, the sample size calculator does not provide an estimate. It stipulates the minimum sample size required in order to guarantee that your false-positive rate (ie inverse of Confidence) is boun...