Hi Vinay, Thanks very much for the constructive feedback and speaking to the question directly. This is helpful. Much appreciated.

We want to cut down on the number of hits we're sending to AA but don't want to limit the tracking by geogrpahy. Ideally we'd be able to track some like 1 in 2 visits and if possible adjust that if we decide to only track every third visit. Think maybe we can use "Max Frequency" but not totally sure...