I personally feel that terminology like describing an attribution model as "greedy" or saying things like "but that may just be my opinion..." doesn’t necessarily provide the most objective perspective that clients deserve. I hope they continue to diversify their investment across multiple channels ...

I never said that you said to ignore MTA or VTA, I just wanted to mention that there are other attribution philosophies that exist, and that these could be taken into consideration outside of last click.  I would say this whole take on attribution feels pretty narrow and doesn’t really capture the c...

This is a very backwards and quite frankly subjective take on attribution analytics. The reality is that last click attribution models only benefit PPC campaigns due to the nature of tracking - if you look at the number of clicks on TikTok Ads manager you'll likely see a much higher number of users ...