I’ll also go with (B). It’s  best option with “temporary” and targeting an “email campaign.” Limited time frame & a select audience (i.e. traffic source) means you can best target also target w/relevant content (I.e. geography). Running an a/b on the promotion layout, or other element, could be it b...

I'm gonna go with (A).  I am pretty sure I can rule out the other 3, however...You can tailor your custom metrics in the VEC to the experiment with a lot of flexibility relevant to your optimization efforts. This flexibility may not always translate/map well in A4T   If you define a custom metric as...

Thanks for starting this @BrittUricchio. @aanchal-sikka - That's an amazing PDF.  My thinking around it has been:Auto-Target is more focused on the whole experiences where Automated Personalization is focused on content & offers.  So, for Auto-Target, you need to predefine the experience, basically ...

@pujakumari216 I had some of these and added some extra context.  Let me know if this helps  A/B/n Test: Compares two or more experiences (variations) to see which one performs better for a specific audience and objective.Example: An e-commerce website wants to test two different versions of its hom...

Hi @kandersen & team. Pleasure to meet everyone! I'm Eric from Chicago. I have a background in engineering, HCI/UX, and all facets of digital marketing. I enjoy understanding behavior and crafting experiences that help the user & drive business goals. My journey began in tech startups, then into per...