It is a good practice to have at least one of these values being the same than in your category affinity, as it will help you push more dynamic criteria based on user profiles.  Think of all the criteria based on the favorite category as your key, or even using an inclusion rule with values from you...

Hello Marie,Happy you joined the Target family!Couple of ways to use your images:Publish the image from your Content management system and only add a <img/> code in your activity with the source attribute being the published url for that imageUpload your image in the Target image offers UI and then ...