There are 2 Ways to achieve this . Option 1 is a smart approach and more scalable. 2nd way is a bit local solution but worth tyring.   Option 1: Processing Rule Approach You can use a Processing Rule to create a new dimension that extracts the link name from the Custom Link dimension. Here's an exam...

If you are using last touch channel attribution, then the credit for the conversion will be given to the last channel that the user interacted with before making the conversion. In your example, if the user visited your website first through a paid search and then later through an organic search (SE...