Our team has run a few auto-target and auto-perso campaigns with mixed success. I understand that you need a minimum 5% CTR for whatever the goal metric is. I've found that trying to increase clicks can be redundant and does not necessarily increase revenue. I believe it has been mentioned previousl...

For the rec for you algorithm, I understand that the behavioral data is based on views and orders. Then, in the multi-key retrieval stage, the recs from products a customer has ordered are given double the weight of the recs from products the customer has only viewed. I have two questions based on t...

Have any users of Adobe Target shown insights regarding how Adobe Target recommendations have impacted product relationships and/or the customer journey? For example, if a site has implemented rec for you, did it cause a significant shift in traffic viewing/ordering a particular set of products?

For "Bring your own" algorithms, is there a template, particularly in Python, we could refer to if we wanted to try out a custom algorithm?

For popularity-based recommendations, can we use a custom metric? For example, could we build a recommendation algorithm based on a sold-to-view ratio? The metric would be something like product orders/product views.