@Amelia_Waliany wrote:Hi @Rob_Hornick, this question was posted by
christiner93676: "Please provide best practice / recommendations on
leveraging traffic allocation methods (auto-allocate to best experience
vs. auto-target for personalized experiences)"Hi @christiner93676 ! The
choice here really depends on your goal.Auto-Allocate will result in a
non-personalized overall winning experience being chosen for most
visitors.Auto-Target will result in a personalized experience chosen for
@Amelia_Waliany wrote:Hi @Rob_Hornick , thanks for taking the time
today! This questions was posted by yza085geoffreyl854413: "In as few
words as possible, what is the primary advantage of using Automated
Personalization vs. Auto Target" Hi @geoffreyl854413 ! Auto-Target (AT)
uses personalization to select the best experience for a visitor and
builds a predictive model per experience, while Automated
Personalization (AP) uses personalization to select the best combination
of offers for a visitor...
@helvoirt wrote:@Rob_Hornick How do you keep everything manageable and
maintainable when scaling up the number of A/B tests and setting up for
personalisation at scale across multiple customer journeys? Any advice
or best practices you can share?Hi @helvoirt ! This is a challenge to
answer concisely within the scope of a forum post, but the best answer I
can give is that you need to set up a testing/personalization
organization and have a repeatable process that is followed for all
@kadcock wrote:@Rob_Hornick We are easing into using Profile Scripts....
are there best practices around how many is too many? At what point do
they impact page load performance? Etc.Hi @kadcock , Rami shared a good
response earlier around limitations in number of profile scripts. To
that I'll add some additional recommendations:The most "expensive"
(time-consuming) operations in profile scripts tend to be "while"
looping and RegEx matching. We recommend minimizing the use of these
@rmaisner wrote:@ToddWeston @Rob_Hornick Re: using custom attributes in
Auto Personalization-- it seems like Target is pulling in custom
analytics segments shared to the Experience Cloud, but no other
Analytics data other than standard metrics. We are specifically
interested in key custom events that have been set up to define success
actions on the site.Hi @rmaisner , you are correct that Target doesn't
"know" about attributes that haven't been published to Target as
segments via the Experience...
@ToddWeston wrote:@Rob_Hornick I'm struggling with understanding how to
get Auto-Target or Auto Personalization to use our custom data
attriubutes. We have a number of items we send to Analytics that we
would like it to consider. 1) How do we teach the ML algorithm about
these. 2) Is it configurable in any way? Thx! Hi @ToddWeston!
Auto-Target (AT) and Auto-Personalization (AP) will consider all
out-of-box attributes and all custom attributes in the Target profile.
If you send profile attributes...
@FDmAmG wrote:Hey, @Rob_Hornick any preference or best practices on
using auto-allocate vs. sample size calculator for a/b testing?Hi
@FDmAmG ! Auto-Allocate can be used almost any time you would run an A/B
test, but it can be especially good to use in the following
circumstances:You have a limited amount of time for your test. This can
be the case when a test is only relevant for a period of time (e.g. a
promotion tied to President's Day Weekend or "The Big Game", or a
landing page associated w...