@josejr19Currently we are using a value like s_code=2008001 if possible I would like to just completely avoiding adding this to the URL if at all possible and rely on the marketing tools that the platforms provide ex: pixels, TMM, UTM parameters etc... This value then feeds into our data layer for analytics and it traced back to a placement name for analysis. I am trying to figure out if there is a way to skip that step in the URL and provide this value maybe from TMM or UTM parameters instead? ...

AH stink. Didn't mean to hit correct reply. No, this is not what we are after. This is actually what we are doing now but our media team is honestly struggling with user error on manually providing these and things are falling through the cracks. I'm trying to find way to use Target differently or AAM to identify these groups instead of relying on the URL. My thought was relying on the analytics data layer to provide the information I need to identify groups over using the URL.