since ‎04-08-2020
‎11-04-2021
C_Hasson
Level 1
Visit Segments and Visit Participation Attribution
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C_Hasson

C_Hasson
- Adobe Analytics
Hi all, I'm trying to understand why revenue would be different using these methods. If I am looking at email channel and create a Visits based segment - revenue would be 100k. If I create a visit participation revenue metric - revenue would be 70K. If participation allocates 100% revenue to each point then why is it less than when its segmented in a visit?Thanks

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