since ‎30-07-2020
‎31-07-2020
fylanan
Level 1
First Touch/Last Touch reporting and date range impacts
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fylanan

fylanan
- Adobe Analytics
Hello,I've been exploring ways to view First Touch/Last Touch marketing channel data, and how the selected date range impacts these reports. I've explored this three different ways so far with reference to one of our custom events, e131: 1) Visitor-level segmentation, 2) Visitor-level Fallout and 3) First Touch/Last touch reporting matrix. Below, you'll see that the counts between report #2 and report #3 for the month of March 2020 are nearly identical at 536 and 541 counts, respectively. Regard...

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