Hi there, You can subscribe to the data provider's data feed for segment
and overlap plan, which is usually free for most of the data
providers.Then, you'll be able to see their traits in your AAM instance.
You can run a trait to trait overlap report against data provider's
traits.High overlap and low overlap both are useful:High overlap tells
you that those visitors have been to your web properties. But, you do
not have their behavioral info or trait info.Low overlap tells that
there is an oppo...