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kag1516
kag1516
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Re: segment overlap audience marketplace number how to us...
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Varun_Kalra
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Varun_Kalra
- Adobe Audience Manager
Hi there, You can subscribe to the data provider's data feed for segment and overlap plan, which is usually free for most of the data providers.Then, you'll be able to see their traits in your AAM instance. You can run a trait to trait overlap report against data provider's traits.High overlap and low overlap both are useful:High overlap tells you that those visitors have been to your web properties. But, you do not have their behavioral info or trait info.Low overlap tells that there is an oppo...

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