Data governance is a top priority for most digital marketing customers
today. Given that, customers need control over the data that gets
forwarded to AAM from Adobe Analytics. Implementing the [cm.ssf] context
variable gives our customers the power to flag Analytics hits that
should not be forwarded to AAM. Let’s discuss a couple of use cases
where the [cm.ssf] context variable has been used as a solution.User
consentThis use case was related to GDPR and user consent. If a site
visitor has not p...