Hello, I am currently using 3rd party audiences to filter for prospects with traits of interest. However the conversion rates are low. I'm looking for other methods of targeting these traits to help increase conversion.
We currently capture the first name of the visitor in the DataLayer and would like to pull that to personalize the headline with the name. Looking for suggestions on how best to do that.
What's your opinion on using a visitor profile script for Targeting a test audience versus using a segment built and published in the Analytics Audience Library?