I am not sure of direct call rule working with react code or not but you can create customEvent() in react code and then using Launch core extension, create a event customEvent which will identify the custom event value and fire the launch rule on user action.  Example Sample code for javascript is ...

If you have sent the custom ID in the analytics server and also uploaded the data by creating the data source in customer attributes. You would see the customer attribute uploaded attributes as reports in Adobe Analytics under Visitor Profile Menu Item.  Report & Analytics -> Visitor Profile -> Cust...