since ‎28-10-2019
‎10-09-2020
AndrusEE
Level 1
Marketing channel (paid ones) vs specific tracking codes (utms)
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AndrusEE

AndrusEE
- Adobe Analytics
I understand marketing channels and numbers behind tracking codes are not the same, even though the rules are in essence the same for a segment using the same rules and a marketing channel using the same rules. When comparing to Google Analytics channel and segment with same rules for a session are the same. For some reason Adobe has a different logic and the tracking rules expire after some time, even though marketing channel has changed. This gives an impression that for all paid activities us...

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Re: Marketing channels limited to 25 - could this be chan...
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AndrusEE

AndrusEE
- Adobe Analytics
I will not go into detail, but the bigger number comes as we operate in different markets, where there are country specific big news portals where we advertise a lot. For marketing it would work out better not just to see "display" as a channel, but eg delfi.ee, inbox.lv etc

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Marketing channels limited to 25 - could this be changed?
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AndrusEE

AndrusEE
- Adobe Analytics
Currently there can be 25 marketing channels. This puts a limit on some things as different markets have their own very specific platforms and marketing could benefit if they have the top channels/portals defined as marketing channels. With just 25 possible it clearly is not enough. An option is to build the extra ones in segments, but this is not it.

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