I understand marketing channels and numbers behind tracking codes are not the same, even though the rules are in essence the same for a segment using the same rules and a marketing channel using the same rules.  When comparing to Google Analytics channel and segment with same rules for a session are...

I will not go into detail, but the bigger number comes as we operate in different markets, where there are country specific big news portals where we advertise a lot. For marketing it would work out better not just to see "display" as a channel, but eg delfi.ee, inbox.lv etc

Currently there can be 25 marketing channels.  This puts a limit on some things as different markets have their own very specific platforms and marketing could benefit if they have the top channels/portals defined as marketing channels. With just 25 possible it clearly is not enough.  An option is t...