since ‎06-08-2019
‎26-03-2021
timf43492464
Level 1
MVT & A4t
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timf43492464

timf43492464
- Adobe Target
Hello, What is currently the best practice when using MVT & A4t in combination from a reporting perspective? Can you see all insights needed in Adobe Analytics now or are there limitations. Asking because we are curious to understand MVT in terms of analytics making sure we can understand all 20+ combinations. Thanks,Tim

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A4t vs Adobe Target Reporting Numbers: Conversions
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timf43492464

timf43492464
- Adobe Target
Hello, Regarding Adobe Target a4t I see a test that has activity conversions higher in workspace than the conversion number that inside the Target interface. How did I get these numbers - Adobe Target interface (in reports - number next to conversion %) compared to A4t the activity conversions metric in workspace. Its easily over 500 more. Which for our test means quite a bit. We set the reporting for this test to be in analytics... but I'm an admin in AA and see both. Could you help me understa...

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Campaign tracking code expiration
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timf43492464

timf43492464
- Adobe Analytics
Hello,I was wondering what analysts consider a best practice for when campaign tracking code should expire.I'm interested in this in addition because:If traffic came to the site under email.The campaign expired after 15 days due to campaign expiration logic.The same unique visitor came back to the site after expiration under Affiliate and convert.In terms of standard marketing channel logic does the first touch equate to email and last touch equal affiliate if the campaign tracking expired?Thank...

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Linear Regression & P Value
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timf43492464

timf43492464
- Adobe Analytics
Hello,Do you know if there is a way to create a calculated metric to formulate the p value for a regression model? In Adobe Analytics we can create regression formulas but I dont seem to be understanding how to calculate the p.Thanks,Tim

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