Your achievements

Level 1

0% to

Level 2

Tip /
Sign in

Sign in to Community

to gain points, level up, and earn exciting badges like the new
Bedrock Mission!

Learn more

View all

Sign in to view all badges

AwesomeDay
AwesomeDay
Offline

Badges

Badges
2

Accepted Solutions

Accepted Solutions
0

Likes Received

Likes Received
0

Posts

Posts
1

Discussions

Discussions
0

Questions

Questions
1

Ideas

Ideas
0

Blog Posts

Blog Posts
0
Top badges earned by AwesomeDay
Customize the badges you want to showcase on your profile
First-Touch vs Last-Touch Marketing Channels- Paid channels have lower visitors by First-Touch? - Adobe Analytics 09-09-2020
Hi, Our hypothesis is that paid marketing channels by first-touch marketing channels have higher number of visitors, while paid marketing channels by last-touch marketing channel have lower number of visitors. To illustrate, if Visitor first intereacted with SEM-> dropped off-> Returns within 30 days via organic search, then first touch marketing channel is SEM and last touch marketing channel is Natural Search. However, we see a reverse trend than our hypothesis, i.e. paid marketing channels ha...

Views

643

Likes

0

Replies

1
Likes given to