since ‎25-04-2019
‎17-09-2020
AwesomeDay
Level 1
First-Touch vs Last-Touch Marketing Channels- Paid channels have lower visitors by First-Touch?
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AwesomeDay

AwesomeDay
- Adobe Analytics
Hi, Our hypothesis is that paid marketing channels by first-touch marketing channels have higher number of visitors, while paid marketing channels by last-touch marketing channel have lower number of visitors. To illustrate, if Visitor first intereacted with SEM-> dropped off-> Returns within 30 days via organic search, then first touch marketing channel is SEM and last touch marketing channel is Natural Search. However, we see a reverse trend than our hypothesis, i.e. paid marketing channels ha...

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