Good morning, I am new to the suite and will be working within a S2S environment between Analytics and AAM. This is a different integration than the previous DMP I was involved with. My question is, with this integration should I be building segments in AA and pushing them into AAM or building the s...

Hello everyone, I'm Glenn. I'm new to the Adobe suite and come from a marketing, DSP/DMP role having worked with a competitors DMP. We are syncing Analytic to AAM and I'm looking forward to learning the platform! Have a great day!