Another very flexible solution can be found at https://edcampaign.io. They provide a free campaign url builder for Adobe based on a clean campaign template. You may also want to check out their other options which offer more pro features like multiple campaign templates, workflow support, automatic ...

UTM Parameters and CID (campaign identifier) are supposed to do the same thing: Hold descriptive data about your online marketing campaigns. Google uses a set of UTM parameters. Each parameter (e.g. utm_source) of the predefined and fixed set holds one piece of data (e.g. twitter). In Adobe you put ...