Hi, I am trying to run a Lookalike modeling using a first party segment
as base and Acxiom 3rd party traits. When AAM return the results, I saw
two things kind of weird:1. The horizon of chart 'Model Reach&Accuracy'
chart started from 84% instead of 0%;2. The top selected traits'
relative weight is just 0.5%. I wonder if that's due to using 3rd party
data. But I want to see if anyone has suggestion?Based on the current
result, I am not sure if this Lookalike model is good to use. Any