since ‎13-02-2018
‎10-12-2019
yatingc2018
Level 1
Q? Reach&Accuracy,Relative weight of Models on AAM
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yatingc2018

yatingc2018
- Adobe Audience Manager
Hi, I am trying to run a Lookalike modeling using a first party segment as base and Acxiom 3rd party traits. When AAM return the results, I saw two things kind of weird:1. The horizon of chart 'Model Reach&Accuracy' chart started from 84% instead of 0%;2. The top selected traits' relative weight is just 0.5%. I wonder if that's due to using 3rd party data. But I want to see if anyone has suggestion?Based on the current result, I am not sure if this Lookalike model is good to use. Any thought?Tha...

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