TAGS ARE MY BEST FRIEND. (Well, alerts deserve some love, too.) Especially from an admin POV, having a great governance for tags has been helpful in managing components, including segments and content groups. This also helps stakeholders identify related components or segments when they are jumping ...

Another advantage to having these segment containers ready, especially for an unpredictable industry, is that you may have the tools to set up to track an unforeseen event already and be able to provide reporting to stakeholders as quickly as possible. In our organization, understanding what our aud...

Love this question @seanrobinson! Content groups are really just segments or segment containers, but we refer to them as that way because there are different types of segments in our org. This is a special type of segment where we look at the big picture of what content interests our audience or tha...

Folks have been asking about timing and cadence, and it really depends on specific milestones for your organization. If you are in a less predictable industry like news, I would do a lot of preparation ahead of time. (But based on experience, there is so much you can do to prepare.) I would also sug...

I would definitely keep segment containers as granular as possible. Especially when you include other languages, you want to keep it to one keyword as much as possible. This way, you can keep that segment container versatile for future uses. You can either come up with a list based on popular conten...

Hi @katieburke797 - thank you for joining us! I would either come up with a list of topics that are consistently used by your organization or ask certain stakeholders for input. Once you have that list, I would outline them into more granular topics so each topic can have their own segment container...

It depends on what kind of industry you have. News is probably the hardest in terms of setting cadence because you cannot predict what topics will come about or when they are needed. We news analyts live on the edge like that; amirite, @Jennifer_Dungan? But for more evergreen content, I would sugges...

@MikeA1 Great question! A big lesson learned from the early stages of developing content groups was thinking about topics as different buckets. For example, instead of just creating a segment for Paris Olympics, you have to think of it as Paris in one bucket (or segment container) and Olympics in an...

Content groups came to be when we were asked for cumulative data and insights for our coverage of a specific event (I talked about the Paris Olympics in the Perspective). We realized that as we get these requests more often that we had to come up with a sustainable system, which is how content group...

If you don't know who I am, I am Kaya Walton, director of analytics for Voice of America. We are a US Federal agency AND international  broadcaster serving news in 48 languages around the world.  Just curious on who is joining us today, please let us know who you are and where you are from in this t...