KCTDOT17

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KCTDOT17

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Joined the community 21-11-2017

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Splitting a segment with frequency cap - Adobe Audience Manager 05-01-2018

Hi All! I wanted to know if this was possible in some way - I want to split out segment A to 50/50% but with only 50% having a frequency cap of say viewed Page A 5 times in 2 days. But leaving the other one without any frequency cap. Thanks in advance!

3.2K

Re: Can AAM split traffic based on 1 segment for paid display? - Adobe Audience Manager 22-11-2017

Hi costi.muraru,I'm not sure if I'm using the right trait for the conversion trait - the reason I'm thinking of using the 'application complete' is because when a visitor completes the application, I consider that a converted customer. Am I on the right track? Or am I supposed to pick a trait (multiple traits in segment) within the segment I'm currently testing? TIA!

1.1K

Re: Can AAM split traffic based on 1 segment for paid display? - Adobe Audience Manager 21-11-2017

Thanks costi.muraru! For the conversion traits, is it literally as it sounds - pick a trait that can be identified as a visitor converting? I'm thinking of using an 'application complete' type trait.

1.1K

Re: Creating segments based on belonging to traits in sequence - Adobe Audience Manager 21-11-2017

Hi Edward - When I was at the Summit this year, this was shown as one of the new features - sequential segmentation - at the time we were told it should be launching later this year. I did a quick search in AAM help but didn't see anything come up.

1.1K

Can AAM split traffic based on 1 segment for paid display? - Adobe Audience Manager 21-11-2017

Hi all - I'm pretty sure the answer is no but I wanted to double check with y'all! I have one AAM segment that I want to be able to split out traffic evening (i.e. 50% to one set of visitors and the other 50% to another set of visitors) for our display ads. The reason I'm asking is we want to test out 2 creatives at the same time but with a different set of visitors at the same time. Thanks in advance.

3.2K

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